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Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Zapier data shows AI is now infrastructure for leads
4 days ago
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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
Auxia hits 100bn AI decisions as enterprises scale up
4 days ago
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saas
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devops
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data analytics
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Shopify, Klaviyo deepen tie-up for global eCommerce
5 days ago
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crm
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digital transformation
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cx
Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
CData boosts Connect AI with secure MCP agent tools
6 days ago
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virtualisation
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devops
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data analytics
CData upgrades Connect AI with managed MCP tools, tightening data access, identity controls and live connectivity for enterprise agents.
Wise predicts agentic AI shift in business by 2026
6 days ago
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uc
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data protection
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data analytics
Wise forecasts that by 2026 agentic AI will run core business tasks, pushing firms to embed tools, tighten oversight and rethink outsourcing.
Global Day of Unplugging pushes brands to cut noise
Last week
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Dell email mixes payment-style header with promos
Last week
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
Trust, transformation and the women leading modern client partnerships
Last week
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crm
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digital transformation
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cx
Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
LiveRamp unveils AI agents for data-driven marketing
Last week
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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
Typeface unveils AI engine for governed marketing at scale
Last week
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devops
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martech
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partner programmes
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
Singapore firms favour specialist skills & contractors
Last month
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crm
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devops
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data analytics
Singapore employers tighten permanent headcount, channelling spend into scarce AI, cyber and data skills while ramping up contract hiring.
Infobip unveils AgentOS to power AI-first customer service
Last month
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uc
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data analytics
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digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
Sinch unveils AI agent tools for customer engagement
Last month
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uc
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data protection
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digital transformation
Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
Kentico reveals Site of the Year 2025 award winners
Last month
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saas
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edutech
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manufacturing
Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.
Google & Klaviyo deepen AI pact for agentic commerce
Last month
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Marketers lag on AI tools amid data & trust concerns
Last month
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
How phone validation turns dead leads into real sales
Last month
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crm
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cx
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martech
Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.
Mobile app installs & sessions keep climbing in 2025
Last month
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gaming
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data analytics
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digital transformation
Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.
Treasure Data unveils AI-powered command line tool
Last month
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devops
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data analytics
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digital transformation
Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.
SAP rebrands Emarsys as Engagement Cloud for AI CX
Last month
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saas
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digital transformation
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cx
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.