Marketing strategy Stories

Asian Stories

Marketing strategy stories

Creators Have Become the Path to Purchase in Southeast Asia. Most Brands Are Still Treating Them Like Media

Creator-led purchases are now driving Southeast Asia's eCommerce, with 71% of affiliate buyers choosing influencers and creators over other channels.

By Ayaan Mohamud • 5 min read • Yesterday

Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • Last month

Global Stories

Marketing strategy stories

Data Protection

CMOs and CIOs clash over who should own AI decisions

Governance gaps may slow AI deployment as marketing and IT disagree over who controls shared content and platform decisions.

By Mara Sugue • 4 min read • Today

DevOps

TECEZE appoints Karthick Govindarajan as marketing chief

The move comes as the IT services group seeks stronger brand recognition and a bigger share of crowded enterprise technology markets.

By Sofiah Nichole Salivio • 2 min read • Yesterday

Customer Experience

The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully

With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.

By Mrinalini Chowdhary • 5 min read • Last week

Software-as-a-Service

Nintex appoints Amy Payne as Chief Marketing Officer

The software maker is betting on seasoned marketing leadership to sharpen its pitch as it pushes deeper into AI-driven workflow orchestration.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Software-as-a-Service

Conexiom names product & marketing chiefs for AI push

The hires come as manufacturers and distributors demand AI tools that can be verified before they replace manual order and invoice processing.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Gaming

Half of Australians identify as gamers, Havas finds

The survey points to tighter rules, stronger brand scrutiny and gaming's growing role in how Australians socialise, learn and spend.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Workday names Sarah Kennedy Ellis as chief marketing officer

The appointment underscores Workday's push to sharpen its AI message as it battles rivals for corporate HR and finance spending.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Software-as-a-Service

Algolia names Chung & Servantez to AI growth roles

The appointments bolster Algolia's push into enterprise AI, as it seeks to turn search into a trusted retrieval layer for customer data.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Marketing strategy stories

Personalisation

US consumers turn to direct mail amid cost pressures

Rising prices are making more US shoppers read their post, with direct mail increasingly driving purchases and digital actions, Lob found.

By Mara Sugue • 4 min read • Today

Software-as-a-Service

Most UK B2B tech sites miss AI readability signals

AI assistants may struggle to surface UK tech suppliers, as 77.5% of audited B2B websites lacked at least one basic machine-readable signal.

By Sofiah Nichole Salivio • 4 min read • 2 days ago

Software-as-a-Service

Braze named Gartner Leader for fourth straight year

Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Digital Transformation

E-commerce marketers shift budgets to AI & cashback

AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.

By Karen Joy Bacudo • 4 min read • Last week

Customer Relationship Management

Freehand names Krshna Prashant as first US Marketing Lead

The appointment signals a push to win cautious enterprise buyers as the supply-chain AI company expands in the US after a USD $75 million seed round.

By Sofiah Nichole Salivio • 3 min read • Last week

Digital Transformation

Sapiens appoints Nazir Esmail & Maggie Fox to leadership

The insurance software group is reshaping its top team to bolster AI oversight and sharpen its pitch to insurers as it pursues a wider strategy.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

Karmo appoints Marketing Chief as subscription grows

Active subscriptions have topped 3,500 as the Brisbane-founded car subscription group expands nationally and targets AUD $90 million recurring revenue.

By Sofiah Nichole Salivio • 3 min read • Last month