CFOtech Asia - Technology news for CFOs & financial decision-makers

Marketing strategy stories

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Martech experts reveal the “buzz” on personalisation
Thu 30 Jun 2022
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big data
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bi
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data analytics
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
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How the editorial team works at Techday: Our tips for you
Sun 1 May 2022
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marketing
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techday
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marketing strategy
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
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HCL Technologies bolsters precision marketing offering
Mon 22 Jun 2020
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marketing
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marketing strategy
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software and services
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
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Acronis taps Steven McChesney as new CMO
Tue 16 Jun 2020
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martech
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digital marketing
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marketing
The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.
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Okta updates partner programme for 2020
Thu 2 Apr 2020
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it training
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partner programmes
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okta
Provides new technical training, accreditation, and marketing and strategy support for partners worldwide.
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The four key trends shaping modern consumer behaviour
Fri 5 Jul 2019
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social media
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branding
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online marketing
"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."
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Ingram Micro gives Cloud Marketplace an overhaul
Mon 18 Mar 2019
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api
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cloud marketplace
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marketing strategy
Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.
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Kiwi tech marketers strengthen position by banding together
Mon 30 Apr 2018
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qrious
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marketing
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marketing strategy
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
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Asia Pacific marketers now global leaders in AI adoption – report
Tue 27 Feb 2018
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crm
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ai
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cx
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
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Bendigo Bank employs IBM marketing automation tools
Thu 27 Jul 2017
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contact centre
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it automation
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ibm
IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.
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Cadence is key to being heard - Fairfax Media CMO
Tue 30 May 2017
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martech
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marketing strategy
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adobe campaign
“You’re delivering your message at a time when they’re most likely to be interested in seeing your content - that’s really powerful."
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Large disconnect between marketing strategy vision and execution - HubSpot
Thu 18 May 2017
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seo
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marketing strategy
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inbound marketing
The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.
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Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Mon 8 May 2017
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cdp
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martech
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marketing strategy
Harnessing the power of analytics to humanise the customer journey in the age of digital transformation.
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Young photography gear retailer uses social media to engage customers
Fri 28 Apr 2017
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creative technologies
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social media
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smb
Photogear has established a loyal and engaged customer base using Facebook as its main marketing platform.
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Mumbai-based Netcore launches CX-based marketing solution
Mon 24 Apr 2017
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crm
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cx
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martech
Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.
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Getting insight from your marketing analysis
Tue 28 Feb 2017
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bi
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big data
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data analytics
Data is worthless unless it has meaning. Today’s marketer has access to more data than ever.
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Salesforce kicks off 2017 with major new Spring release
Fri 20 Jan 2017
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martech
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digital marketing
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salesforce
Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.
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Salesforce Einstein: How this new AI platform will transform your CRM
Mon 19 Sep 2016
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crm
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devops
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ai
Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.
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Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Thu 15 Sep 2016
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facebook
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social media
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online advertising
"We're giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world."
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Hyland launches marketing portal to help channel partners keep OnBase
Mon 22 Aug 2016
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martech
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digital marketing
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marketing strategy
Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.
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Microsoft: Nine tips for optimising your marketing strategy
Thu 14 Jul 2016
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microsoft
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martech
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seo
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
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Expert advice: Vision vs Strategy
Mon 20 Jun 2016
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business
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marketing strategy
"Certainly, strategy and strategic direction can and should relate to the overall vision, but they’re not interchangeable."
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Is it time to drop 'mobile first' from your strategy?
Mon 13 Jun 2016
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smartphones
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technology gifts
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gartner
Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.
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Four forces shaking up marketing right now
Tue 31 May 2016
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gartner
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marketing
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marketing strategy
Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.
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