Marketing strategy stories - Page 4

AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

The global generative AI models market is set to surge by 149.8% in 2025, surpassing USD $14 billion as adoption becomes standard across tech sectors.

Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

A study reveals a widening gap as just 21% of marketers actively trial Agentic AI, while 51% plan investment amid rising adoption disparities.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

Australian marketers embrace AI and synthetic data for insights but battle data overload, trust issues, and measuring ROI amid rising tech investments.

Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

McDonald's Australia launches a digital-only Monopoly via the MyMacca's app, offering daily prizes including an AUD $52,000 rent top-up and a 2025 Isuzu SUV.

SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth, aiming to enhance AI-driven marketing with a focus on smarter business outcomes.

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.