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Marketing Stories - Page 12

Asian Stories

Marketing stories

McCann Singapore teams up with Adobe to extend GenAI
DevOps

McCann Singapore teams up with Adobe to extend GenAI

McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.

By Catherine Knowles • 4 min read • Mon, 9th Mar 2026
Beyond the booth: How tech companies can win at industry events
Digital Transformation

Beyond the booth: How tech companies can win at industry events

Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.

By Patrick Keenan • 4 min read • Fri, 6th Mar 2026

Global Stories

Marketing stories

Sparkfly & PlayOn link school sports to retail data
Data Protection

Sparkfly & PlayOn link school sports to retail data

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
AI startup Mega raises USD $11.5m to rival ad agencies
Software-as-a-Service

AI startup Mega raises USD $11.5m to rival ad agencies

AI startup Mega raises USD $11.5m to expand its automated marketing platform, pitching a software alternative to traditional ad agencies.

By Sofiah Nichole Salivio • 4 min read • Tue, 10th Mar 2026
Generate Summit unveils 2026 B2B marketer keynotes
Marketing Technologies

Generate Summit unveils 2026 B2B marketer keynotes

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

By Catherine Knowles • 3 min read • Mon, 9th Mar 2026
Taboola predicts five trends reshaping travel marketing
Data Protection

Taboola predicts five trends reshaping travel marketing

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

By Catherine Knowles • 4 min read • Mon, 9th Mar 2026
Global Day of Unplugging pushes brands to cut noise
Data Protection

Global Day of Unplugging pushes brands to cut noise

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026
Five red flags that suggest your AI content is actually hurting your rankings
Data Analytics

Five red flags that suggest your AI content is actually hurting your rankings

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

By Gareth Hoyle • 5 min read • Sat, 7th Mar 2026
Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech
Marketing

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

By Fabrizia Roberto • 4 min read • Fri, 6th Mar 2026

Stories from Other Regions

Marketing stories

NZ small businesses embrace AI but struggle to scale use
Digital Transformation

NZ small businesses embrace AI but struggle to scale use

Over half of SMEs in New Zealand now use AI, but most still lack training and strategy to turn experiments into real productivity gains.

By Catherine Knowles • 4 min read • Tue, 10th Mar 2026
Seven influencers sentenced over illegal FX promos
Risk & Compliance

Seven influencers sentenced over illegal FX promos

Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.

By Mark Tarre • 4 min read • Mon, 9th Mar 2026
UK shoppers warm to AI agents but trust concerns grow
Data Protection

UK shoppers warm to AI agents but trust concerns grow

UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Mar 2026
Giving trust to gain impact: What I've learned as a woman in tech
Disaster Recovery

Giving trust to gain impact: What I've learned as a woman in tech

A tech leader reflects on how trust, mentorship and flexible work can unlock women's voices, reshape teams and build more inclusive products.

By Corinne Ferrie • 6 min read • Fri, 6th Mar 2026
UK fashion sites slow to match early summer searches
Customer Experience

UK fashion sites slow to match early summer searches

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
Pan Macmillan launches AI Academy to upskill staff
Data Analytics

Pan Macmillan launches AI Academy to upskill staff

Pan Macmillan has launched an internal AI Academy with Multiverse, training 20 staff in responsible AI to boost efficiency and reader reach.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Mar 2026
Women in transport tech: How diverse teams keep freight moving
Digital Transformation

Women in transport tech: How diverse teams keep freight moving

Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.

By Sarah Macdonald • 3 min read • Fri, 6th Mar 2026
The Optimisers launches in Auckland to target AI search
Software-as-a-Service

The Optimisers launches in Auckland to target AI search

Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026