Measurement stories

PR teams face flat budgets, leadership disconnects and AI disruption as they struggle to prove impact and align with business goals.

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.

Industry veteran Sean Cooper launches Data Intelligence agency in Australia, aimed at enhancing the use of data in marketing.

Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.

Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics. .

The provider of networks and services, as well as test and measurement solutions, is expanding its reach with a new global partner programme.

Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.