NielsenIQ (NIQ) stories

Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.

Techcombank tops Vietnam’s banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.

Techcombank's Brand Equity Index has surged by 68% in Q4 2024, now leading Vietnam's banking sector, fuelled by innovative marketing and community engagement.

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

A report reveals ongoing financial strain for Australians and New Zealanders, with rising living costs leaving nearly half feeling worse off than last year.

NielsenIQ unveils its latest report forecast, focusing on key trends in the Tech & Durables sector set to shape the market by 2025.

NielsenIQ's report shows 40% of global consumers embrace AI for shopping, highlighting a surge in online sales by 11.6% driven by social commerce.

AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.

Financial management company Elite announces Lindsey Moorley as CFO as part of a growth strategy following new acquisitions and independence.

As security, local support and pricing continue to drive public cloud adoption, four in five businesses in Asia are planning a complete cloud migration by 2024.