PC Market stories

Asus courts 215 APAC partners in Sydney, tying AI PCs and omnichannel retail to an ambitious 30% consumer notebook market share goal.

AI data centre investment is starving Europe’s PC market of key components, driving sharp RAM and SSD price rises into 2026.

Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.

AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.

Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.

HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.

Dell debuts slimmer XPS 14 and 16 with faster AI performance and longer battery life, and promises an ultra-thin XPS 13 later this year.

Windows 11 now leads with 53.7% market share, but 2025’s patches, bugs and pressure tactics have left many users unconvinced by the upgrade.

Western Europe's PC market surged in October with double-digit revenue growth ahead of Windows 10's support deadline driving widespread device upgrades.

Europe's PC market surged in Q3 2025 as Windows 10 support ends, driving strong sales of AI-capable notebooks and desktops across businesses and consumers.

Lenovo posted record Q1 results with USD $18.8 billion revenue, driven by 39% APAC growth at USD $3.7 billion, excluding China, and doubled net income.

European IT distribution showed resilience in Q2 2025 with software and AI-driven hardware boosting growth despite tariff and networking challenges.

Desktop PC sales in Europe rose 22% in early Q2 2025, outpacing notebooks, as AI-ready notebooks gain momentum amid commercial refresh cycles.

According to CONTEXT's latest analysis, the PC market is facing a shaky demand downturn but may rebound by 2025 thanks to AI advancements and Windows 11 upgrades.

CONTEXT forecasts a modest PC market recovery in 2024, driven by increased demand for replacement devices and technological enhancements amid stabilising economic conditions.

New Zealand's traditional PC market saw a steep 10.7% decline in 2023 with only 669,000 units shipped, says IDC report.

A steep 9.8% contraction hit Australia's traditional PC market in 2023, amid inflation-related woes, impacting notably desktops and notebooks, IDC report reveals.

PC shipments in the Asia/Pacific region, inclusive of Japan and China, plummeted 16.1% in 2023 amidst muted demand and tepid economic recovery.

However, the impending end of support for Microsoft's Windows 10, in October 2025, could thwart second-life opportunities for numerous devices.

Intel introduces a new range of AI products, marking a revolutionary shift in their architecture, to accelerate AI implementation worldwide.