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Public Relations Stories - Page 3

Asian Stories

Public Relations stories

Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Thu, 16th Apr 2026
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Tue, 14th Apr 2026
What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Tue, 7th Apr 2026
Why clarity, not volume, wins B2B tech buyers in an AI-saturated market
Digital Transformation

Why clarity, not volume, wins B2B tech buyers in an AI-saturated market

In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.

By Patrick Keenan • 4 min read • Thu, 19th Mar 2026
Beyond the booth: How tech companies can win at industry events
Digital Transformation

Beyond the booth: How tech companies can win at industry events

Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.

By Patrick Keenan • 4 min read • Fri, 6th Mar 2026

Global Stories

Public Relations stories

Kordia appoints Aroha Fleming as communications head
Firewalls

Kordia appoints Aroha Fleming as communications head

The move comes as cyber security scrutiny grows, with Fleming tasked with sharpening how Kordia explains its role in keeping New Zealand connected.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026
Companies grow quieter as polarisation reshapes PR
Risk & Compliance

Companies grow quieter as polarisation reshapes PR

More companies are staying silent on social issues as US polarisation pushes PR teams towards defensive, selective messaging.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026

Stories from Other Regions

Public Relations stories

How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.

By Mark Tarre • 8 min read • Wed, 22nd Apr 2026
Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

For CIOs, independent coverage can reveal whether a vendor's online prominence reflects real market traction or just polished marketing.

By Mark Tarre • 6 min read • Wed, 22nd Apr 2026
Australians demand AI labelling as trust concerns grow
Marketing Technologies

Australians demand AI labelling as trust concerns grow

Most Australians want AI-made content clearly labelled, as 89% back tougher regulation and 62% warn of damaged trust from deception.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026
Being unprepared for a cyber attack has a heavy price tag
Disaster Recovery

Being unprepared for a cyber attack has a heavy price tag

Unprepared firms can face NZ$173,000 in ransomware costs alone, with lost clients and trust pushing the real bill much higher.

By Staff Writer • 12 min read • Sat, 18th Apr 2026
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 1st Apr 2026
Szuplat warns UK leaders over AI-heavy communications
Generative AI

Szuplat warns UK leaders over AI-heavy communications

Executives risk eroding trust with investors and staff if AI-generated language replaces direct, human communication, Terry Szuplat said.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Mar 2026
Wildfire wins Apogee, Cadence & SNP Group PR briefs
Digital Transformation

Wildfire wins Apogee, Cadence & SNP Group PR briefs

The agency’s start of year momentum expands its B2B technology roster, with briefs spanning UK, EU and managed services communications.

By Sean Mitchell • 3 min read • Thu, 26th Mar 2026
Food & drink brands double down on influencers for 2026
Marketing Technologies

Food & drink brands double down on influencers for 2026

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026