Richard Knott stories
Richard Knott explores the evolving landscape of data collaboration within the financial services sector and beyond, highlighting how businesses can navigate strict privacy regulations while still leveraging data for strategic marketing campaigns. His stories delve into the intersection of technology and marketing, emphasizing the importance of compliance alongside innovation.
Through his analysis of industry shifts, such as organizational changes and the alignment of key executive roles, Knott sheds light on how companies are adapting to new digital realities. Readers can gain insights into practical approaches for integrating marketing and technology goals to create effective, privacy-conscious data strategies.
From compliance to campaigns: Data collaboration as Finserv’s Marketing Edge
Tue, 20th May 2025
Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.
The alignment of CMO and CTO goals in the new era of data collaboration
Wed, 28th Aug 2024
In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.
Celtra sets sights on ANZ markets with new spinout
Tue, 20th Mar 2018
Celtra spins off Puzzle Creative Technology Solutions to target the ANZ markets, consolidates APAC operations in Singapore, closing Sydney office.