Rob Walker stories

{ "introduction": [ "

Rob Walker is a skilled author with a keen interest in the intersection of technology and customer service. His columns often explore how advancements in software and AI can enhance business operations and customer experiences.

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In his stories, Rob highlights significant acquisitions and innovations in the tech industry, such as Pega's acquisition of Qurious.io, a cloud-based speech analytics firm aimed at improving customer service capabilities.

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Rob also delves into the importance of real-time decisioning tools in meeting heightened customer expectations, showcasing how these technologies can help reduce churn and improve overall customer satisfaction.

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Furthermore, Rob covers groundbreaking developments such as Pegasystems' launch of AI-powered customer journey capabilities, which promise to transform traditional marketing approaches with advanced, AI-driven Next-Best-Action Customer Journeys.

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