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Salesforce news stories

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Customer experience
Research unveils precarious customer loyalty for retailers
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
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APAC
Odaseva expands in APAC and UK with more security features
Odaseva, a data platform for Salesforce, is establishing new headquarters in London as well as a new data center in India.
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Western Australia
REIWA first major deployment of Salesforce CMS in APAC
The Real Estate Institute of Western Australia has upgraded a number of its sites with integrations from Salesforce implementation partner, Mav3rik.
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Salesforce
Salesforce resets user passwords as GitHub breach investigation continues
Salesforce is increasing its security measures after a recent GitHub breach incident investigation reported in Heroku.
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Compliance
Varonis launches response to Salesforce security gaps
"This new release gives customers critical visibility and protection. Varonis' platform approach helps companies unify their cloud security controls."
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Digital Transformation
Keeping developers happy amid the Great Resignation
Research from Salesforce's MuleSoft shows that 98% of Australian organisations say it has become more difficult to retain skilled developers.
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CRM
Salesforce launches AI-based insights with CRM Analytics
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
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Artificial Intelligence
Salesforce announces new service and marketing innovations
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
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Salesforce
Salesforce insights show 83% of Aussies digitally unequipped
Salesforce has released its Global Digital Skills index, revealing that 83% of Australians do not feel prepared to learn the digital skills modern businesses require.
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Digitisation
Salesforce to train 400 Kiwis with Mission Ready and TupuToa
“As an industry, we need to do more to ensure that pathways to digital skills are accessible for all New Zealanders."
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Amazon Web Services / AWS
Salesforce and AWS partner for video-streaming commerce offering
Salesforce and Amazon Web Services (AWS) have collaborated to create a new customisable direct-to-consumer (D2C) offering for next-generation video streaming.
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Phishing
Salesforce now requiring all users to implement MFA
Customer cloud service company Salesforce has taken significant steps to bolster its security protocols by requiring all users to implement multi-factor authentication (MFA) to access its products, solutions, and platforms.
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OSF Digital
OSF Digital snaps up Sydney-based Salesforce partner Datarati
OSF Digital’s purchase of Datarati marks the sixth in a rapid acquisition spree spanning just nine months.
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Salesforce
Salesforce announces new innovations across the APAC market
Salesforce has announced a string of new innovations and partnerships to help expand its reach across the APAC market. 
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Digital Transformation
Genesys raises $580 million in funding at $21 billion valuation
Genesys has announced a $580 million round of funding to accelerate the company's leadership in the Experience as a Service market globally. 
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Artificial Intelligence
Salesforce and DocuSign bring AI into contract process
"As we deepen our partnership, we’re excited to offer customers new ways to solve emerging challenges from anywhere by bringing their agreement processes and agreement intelligence into the Customer 360.”
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SaaS
OpenText integrates further with Salesforce and Microsoft 365
OpenText releases its most comprehensive update to the OpenText Content Cloud as part of the Cloud Editions 21.4 launch at OpenText World. 
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Renewable energy
Salesforce announces its operations are powered entirely by renewable energy
The company also announced it has expanded its net zero approach to its entire value chain — focusing on six sustainability priorities.
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Salesforce
Alibaba Cloud and Salesforce plan to launch new commerce product
Alibaba Cloud and Salesforce are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product designed and built in China.
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Salesforce
New low-code tools from Salesforce automate time-consuming, manual processes
Salesforce rolls out three new Einstein Automate products to help customers use low-code tools to automate time-consuming, manual processes. 
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Contact Centre
Salesforce announces new AI-powered workflows in Service Cloud
The new workflows enable customer service teams to predict, route and solve customer needs, and offers new digital contact centre innovations.
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Salesforce
Salesforce introduces AI powered insights, sales enablement, and new self-service options
Salesforce has introduced three new Sales Cloud innovations, AI-powered insights, integrated sales enablement resources, and new self-service options.  
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Digital Marketing
Marketers hone tactics as customers 'cling' to digital habits - Salesforce report
A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.
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Salesforce
Salesforce misconfiguration exposes sensitive data, warns Varonis
"At a minimum, a malicious actor could exploit this misconfiguration to perform recon for a spear-phishing campaign."