SAP Emarsys stories
Quiet quitting exposes the fragility of customer loyalty
Fri, 9th Jan 2026
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crm
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Gen Z shoppers to prioritise personal values over discounts
Fri, 21st Nov 2025
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cx
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martech
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ai
Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
Alibaba & SAP partner to drive cloud innovation in China & beyond
Thu, 29th May 2025
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digital transformation
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erp
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ai
Alibaba Group and SAP have teamed up to boost enterprise innovation in China, with plans to extend their cloud and AI collaboration across Asia, the Middle East and Africa.
Gen Z lead brand switching due to boredom and price hikes
Thu, 3rd Oct 2024
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martech
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personalisation
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cdp
SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.
SAP Emarsys launches AI-driven tools in latest update
Fri, 14th Jun 2024
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cx
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martech
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cdp
SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.
Infosys teams up with SAP Emarsys to boost customer engagement
Thu, 16th May 2024
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digital transformation
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cx
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martech
Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.
Austin Group bolsters partnership with SAP Emarsys
Mon, 25th Mar 2024
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cx
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martech
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cdp
The Austin Group amplifies commitment to improved customer experience via an extended partnership with SAP Emarsys, yielding significant growth in Gazman's email revenue.
SAP Emarsys 2024 update boosts AI-driven, omnichannel campaigns
Thu, 14th Mar 2024
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datacentre infrastructure
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cx
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martech
SAP Emarsys reveals upgrades to boost personalised customer engagement, testing LinkedIn integration and enhancing AI capabilities while focusing on Omnichannel Excellence, Marketer Intelligence, and a Composable, Extensible Platform.
SAP Emarsys rolls out AI-driven omnichannel marketing enhancements
Mon, 11th Mar 2024
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datacentre infrastructure
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martech
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omnichannel
SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.