Storytelling Stories

Asian Stories

Storytelling stories

Content systems in B2B tech: Scaling assets across channels

B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.

By Patrick Keenan • 4 min read • Wed, 29th Apr 2026

Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Tue, 14th Apr 2026

Global Stories

Storytelling stories

Artificial Intelligence

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

By Dwayne Alexander • 9 min read • 2 days ago

Generative AI

Canva launches Gemini Connected App for AI design workflows

Users can now turn Gemini prompts into editable Canva graphics, with brand assets and layered image edits built into the workflow.

By Sean Mitchell • 3 min read • Last month

Digital Transformation

Dell Technologies: Hollywood director exposes duality of AI

Hollywood fears over AI are surfacing as Taika Waititi says the technology speeds up mediocre work and is already displacing artists.

By Donovan Jackson • 7 min read • Last month

Personalisation

Apple names 36 finalists for Design Awards shortlist

The shortlist spotlights accessibility, mixed-reality and public-interest software that could gain more visibility on the App Store and beyond.

By Mark Tarre • 4 min read • Last month

Application Programming Interface

Google launches Gemini Omni Flash for video editing

Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.

By Mark Tarre • 3 min read • Last month

Clean technologies

Canon Oceania opens 2026 grants programme for communities

Communities in Australia and New Zealand could share more than AUD $50,000 in funding and Canon gear as the scheme marks 20 years.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 29th Apr 2026

Warner Bros

Tonies expands range with Disney figures & new games

Parents get more screen-free options as Tonies adds Disney figures, personalised audio and new Tonieplay games across its range.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 28th Apr 2026

DevOps

Exclusive: How Adobe showcases its innovation engine

Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.

By Sean Mitchell • 3 min read • Tue, 21st Apr 2026

Firewalls

Kordia appoints Aroha Fleming as communications head

The move comes as cyber security scrutiny grows, with Fleming tasked with sharpening how Kordia explains its role in keeping New Zealand connected.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026

Digital Transformation

Why cybersecurity needs better storytelling; and more women telling It

Cybersecurity's future hinges on clear storytelling - and more women's voices - to turn technical risks into business-critical narratives.

By Hannah Perez • 4 min read • Fri, 6th Mar 2026

Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026

Stories from Other Regions

Storytelling stories

Customer Experience

Videri launches dementia care campaign on small-home model

Families seeking dementia support are being urged to consider smaller, home-like care settings as Videri expands its national push.

By Sean Mitchell • 3 min read • Last month

Software-as-a-Service

MC&V wins Canva & Canteen work as AI roster expands

Brands are now demanding AI production partners that can handle approvals, governance and commercial workflows, and MC&V is meeting that need.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

Waterways Ireland launches Grand Canal digital map

The interactive route gives schools and the public access to archive material, helping them trace the Grand Canal's history from Dublin to Shannon Harbour.

By Sofiah Nichole Salivio • 4 min read • Last month

Agricultural Technology

Indian tech leaders call for resilient AI & marketing

Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.

By Mark Tarre • 5 min read • Last month