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Tim Cook stories

Tim Cook, the influential CEO of Apple Inc., is a central figure in modern technology and innovation. With a vision that has significantly shaped the tech industry, he has led Apple through the launch of groundbreaking products such as the iPhone 6, the Apple Watch, and numerous other devices that continue to set the standard in the market. Cook's interest in creating category-defining products is evident through revolutionary launches and updates that have consistently intrigued and captivated millions worldwide.

Cook's narrative extends beyond product innovation to address broader social issues, showcasing a deep commitment to workplace equality, environmental sustainability, and privacy. His advocacy for the Equality Act and Apple's recycling initiative speak volumes about his desire to merge technological advancement with societal betterment. Furthermore, his reaction to global events, like the Orlando shootings, and discussions on taxation and overseas manufacturing, underscore his role as a leader not just within Apple, but in the global business and social landscape as well.

Despite facing challenges ranging from product demands to legal battles, Tim Cook's leadership is characterized by a resilience and a steadfast commitment to innovation and excellence. From defending the company's tax practices to ensuring Apple's financial success and pledging to improve environmental and social work conditions, Tim Cook's interests and efforts paint the picture of a CEO deeply vested in leading Apple towards a future where technology enhances every aspect of life while promoting inclusivity and sustainability.

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Apple unveils transformative AI software update for devices

Tue, 29th Oct 2024
Apple has launched its Apple Intelligence software update across iPhone, iPad, and Mac, enhancing user privacy and device capabilities.
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Apple unveils AI innovation for iPhone, iPad, & Mac

Tue, 11th Jun 2024
Apple introduces Apple Intelligence, a transformative AI for iPhone, iPad, and Mac, blending generative models and privacy features in iOS 18, iPadOS 18, and macOS Sequoia.
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Apple introduces its first spatial computer Vision Pro

Wed, 7th Jun 2023
The design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays.
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Developers generated US$1.1 trillion in sales in App Store in 2022

Wed, 7th Jun 2023
App Store developers generated US$1.1 trillion in total billings and sales in the App Store ecosystem in 2022, 90% of which accrued solely to developers.
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Why a universal language to describe skills is needed

Fri, 19th May 2023
How do HR and hiring managers now describe skills and competencies in a universally accepted and repeatable way to help solve the ICT skills shortage?.
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Apple introduces innovative accessibility software features

Wed, 17th May 2023
Apple has previewed innovative software features for cognitive, vision, speech, hearing, and mobility accessibility.
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Apple reclaims spot as world’s most valuable brand

Wed, 27th Jan 2021
Apple has been named the world's most valuable brand by the Brand Finance Global 500 2021, with a brand value of $263.4 billion.
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Apple launches App Store Small Business Programme

Fri, 20th Nov 2020
Developers can qualify for the programme and a reduced 15% commission if they earned up to US$1 million in proceeds during the previous calendar year.
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Apple NZ profit drops 22%; revenue drops 8.6%

Tue, 4th Feb 2020
Apple has released its New Zealand annual financial statements to the year ended 28 September 2019, with a 22% dip in profit year-over-year.
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Is Apple opening the actual best office in the world?

Thu, 23rd Feb 2017
Apple's new 175-acre campus in the Santa Clara Valley will be ready for employees this April, according to reports.
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Trump promises Tim Cook 'big tax breaks' if iPhone is built in America

Thu, 24th Nov 2016
Donald Trump has reportedly told Tim Cook to move Apple production to the US and out of China. #Trump #Apple #production #US #China.
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Apple's earnings fall victim to iPhone sales slump

Wed, 27th Jul 2016
Apple releases Q3 results: revenue falls for second straight quarter, along with sales of iPhone. Quarterly profit down 27%.
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Tim Cook speaks up about Orlando shootings

Tue, 14th Jun 2016
Tim Cook opens Apple Worldwide Develop Conference with a tribute to victims of Orlando shooting, highlighting importance of diversity.
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Intel's legendary former CEO Andy Grove dies

Tue, 22nd Mar 2016
Tech titan Andy Grove, Intel’s pivotal figure and former CEO, passes away at 79, leaving an indelible mark on Silicon Valley.
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FBI asks Apple to break into iPhones. Apple says no

Fri, 19th Feb 2016
Apple has solidified its stance on digital privacy, with CEO Tim Cook publishing an open letter to customers about why it won't comply with FBI's requ.
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It's here! Apple Watch launch date finally revealed

Tue, 10th Mar 2015
Apple has lifted the veil on the Apple Watch, revealing its special features and announcing it will officially be available April 24.
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Apple unveils ‘reimagined’ super skinny MacBook with Retina display

Tue, 10th Mar 2015
Apple revolutionises portability with its ultra-thin MacBook, touting a Retina display and a single USB-C port.
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The Apple Watch will replace your keys and health coach

Tue, 3rd Mar 2015
Tim Cook, Apple CEO, has said the Apple Watch will replace car keys, fuelling rumours that Apple will enter the automative industry.
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Apple’s record breaking profits fuelled by iPhone, Mac and App Store sales

Wed, 28th Jan 2015
Apple has announced its first quarter financial results, reporting it’s highest-ever revenue and earnings with a 48% increase in EPS (earnings per share).
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iPredict a riot... Apple reveals record iPhone 6 orders...

Wed, 17th Sep 2014
Apple has announced a record number of pre-orders for the iPhone 6 and iPhone 6 Plus, with over four million in the first 24 hours.