About Shannon
Shannon Williams
Journalist
Shannon is a freelance editor and writer. As a professional content creator over the last ten years, Shannon has worked across many industries including tech, business and travel, in a variety of mediums including media, publishing, communications and social media. She has a knack for finding the right voice for her audience and relishes the opportunity to tell stories.
Stories by Shannon - Page 3
Banks struggle to harness full potential of cloud tech
Last week
#
data analytics
#
fintech
#
rpa
A new report reveals traditional banks struggle to leverage cloud investments effectively, contrasting with fintechs that prioritise sales growth.
Social media scams cost Australian children AUD $129,700
Last week
#
edutech
#
gaming
#
phishing
AUCyber reports that Australian children have lost over AUD $129,700 to social media scams this year, prompting calls for enhanced online safety measures.
Snowflake unveils AI advancements for enterprise efficiency
Last week
#
digital transformation
#
hyperscale
#
martech
Snowflake has unveiled AI advancements aimed at enhancing enterprise data processing, enabling rapid deployment of trusted conversational applications.
Top global consumer trends for 2025: report insights
Last week
#
cryptocurrency
#
blockchain
#
genai
Euromonitor International's latest report reveals five key consumer trends for 2025, highlighting shifts in spending and sustainability amid evolving habits.
Marketing faces a transformative AI-driven future by 2025
Last week
#
data analytics
#
cx
#
martech
The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.
ServiceNow unveils new AI & governance features on platform
Last week
#
cx
#
martech
#
genai
ServiceNow unveils innovative generative AI features for its Now Platform, including multilingual support and AI governance tools, to enhance global collaboration.
Nearly half of AI marketing efforts fail to meet goals
Last week
#
digital transformation
#
cx
#
martech
New research reveals that while 73% of companies have adopted AI in marketing, only 52% are achieving expected business value, posing significant challenges.
Platform engineering report highlights AI role in IT growth
Last week
#
devops
#
apm
#
open source
Red Hat's latest report reveals that generative AI is reshaping platform engineering, with 54% of advanced organisations experiencing significant innovation gains.
Study shows AI in software testing yet to boost efficiency
Last week
#
devops
#
apm
#
genai
A study by Rainforest QA reveals 81% of developers use generative AI in testing, but productivity gains remain elusive amid traditional open-source challenges.
Marketing budgets rise in 2024, AI drives strategic growth
Last week
#
fintech
#
iot
#
digital advertising
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
UK API security incidents rise to 83% in 2024 report
Last week
#
advanced persistent threat protection
#
ecommerce
#
cybersecurity
UK businesses face rising API security threats, with incidents increasing to 83% in 2024, despite only 13% conducting real-time testing.
ASEAN-6 MSMEs boost e-commerce exports with Amazon help
Last week
#
digital economy
#
msmes
A report by Amazon Global Selling highlights the challenges and opportunities for ASEAN-6 MSMEs, predicting their e-commerce export revenue could soar from USD $18.9 billion to USD $30.4 billion by 2028.
AI reshapes retail inventory with StyleMatrix by 2025
Last week
#
data analytics
#
cx
#
martech
By 2025, StyleMatrix will revolutionise retail inventory management through AI technology, helping retailers adapt to an unpredictable market landscape.
LG partners with Tenstorrent to enhance AI chip development
Last week
#
cx
#
martech
#
hpc
LG Electronics is expanding its partnership with Tenstorrent to enhance AI chip development for home appliances and future mobility applications.
Australian firms lagging in AI readiness, says Cisco report
Last week
#
data analytics
#
cx
#
martech
A report from Cisco reveals that only 4% of Australian businesses are fully prepared to harness AI, highlighting urgent challenges in readiness.
SolarWinds report highlights key ITSM improvement strategies
Last week
#
solarwinds
#
itsm
#
strategy
SolarWinds' 2024 State of ITSM Report reveals that adding staff alone won't improve IT service management efficiency, highlighting automation as key.
Australians overpay for internet speeds, says SpinTel study
Last week
#
uc
#
telco
#
data security
A recent SpinTel study reveals that 70% of Australians are hesitant to choose slower internet speeds, potentially forfeiting savings on their plans.
Poor data quality hinders AI success for many firms
Last week
#
digital transformation
#
genai
#
ai
A new report reveals that poor data quality and lack of infrastructure are hindering AI projects for one in three companies, highlighting urgent need for core modernisation.
Kaseya predicts a technology boom for MSPs and SMBs
Last week
#
cx
#
martech
#
it automation
Kaseya predicts a transformative future for Managed Service Providers, as technology enables small to mid-sized businesses to compete with larger firms.
Australian firms to boost IT investment in sustainability efforts
Last week
#
ai
#
cleantech
#
ibm
IBM's 2024 State of Sustainability Readiness Report reveals 93% of Australian business leaders plan to increase IT investments in sustainability efforts.