Broadridge links Crypto.com to NYFIX for Asia crypto

Broadridge has integrated Crypto.com with its NYFIX order-routing network, giving brokers and other market participants a new way to route cryptocurrency orders through existing FIX connections.

The link-up is NYFIX's first cryptocurrency integration in Asia and extends the network's reach into digital asset trading across regions. NYFIX is a long-established order-routing and connectivity network used by buy-side and sell-side firms for trading workflows.

Under the arrangement, Crypto.com connects to NYFIX Marketplace. Firms already on NYFIX can route crypto orders to Crypto.com through the same FIX-based pipes they use for other markets. The integration is designed to bring digital asset execution into standard trading operations and controls.

How It Works

FIX (Financial Information eXchange) is widely used across capital markets to transmit orders, executions, and related messages. The NYFIX integration gives participating clients consistent workflows for cryptocurrency order routing and messaging.

The integration includes order routing and drop-copy messaging, which provides post-trade or real-time copies of order and execution information for downstream systems. It also supports market data via FIX, which many firms use to distribute pricing and quotes into internal trading tools.

The approach reduces the need to maintain separate connectivity set-ups for digital assets and traditional instruments, helping limit fragmentation across venues and technology stacks in multi-asset trading operations.

NYFIX has a global client base across equities, fixed income, and other securities, and connects to a range of execution venues and service providers. Adding Crypto.com expands the list of destinations available to participants seeking cryptocurrency liquidity.

Asia First

This is the first time NYFIX has added a cryptocurrency trading connection in Asia. The move points to growing demand in the region for institutional-style connectivity for digital assets that aligns with existing capital markets practices.

The companies did not disclose commercial terms, technical timelines, which Crypto.com entities will provide execution services through NYFIX, or which crypto assets will be available via the new routing pathway.

Broadridge Trading & Connectivity Solutions operates the NYFIX network and provides related connectivity services. In capital markets, connectivity providers sit between trading firms and execution venues, handling message routing, standardisation, and integration with trading and middle-office systems.

Market Reach

NYFIX has more than 2,200 buy-side and sell-side participants, according to Broadridge. Crypto.com said the integration helps it connect with firms that already use NYFIX for order routing, making it easier for participants to trade through established FIX workflows.

The partnership reflects a broader market shift as digital asset execution increasingly intersects with traditional trading operations. As more firms assess cryptocurrency exposure, standard connectivity and control frameworks often feature in procurement and risk discussions.

George Rosenberger, Senior Vice President, Broadridge Trading & Connectivity Solutions, linked the move to demand for access to new asset classes within established operating models.

"As interest in digital assets continues to accelerate, this relationship reflects Broadridge's commitment to expanding access to emerging asset classes while maintaining compliance and operational resilience," said George Rosenberger, Senior Vice President, Broadridge Trading & Connectivity Solutions, Broadridge Financial Solutions.

"With Crypto.com we are extending NYFIX's robust connectivity into the digital asset space, enabling our clients to route orders with the same reliability and transparency they expect from all their trading activity."

Crypto.com said the connection strengthens its institutional reach through a network that already serves major financial institutions. The exchange and platform operator has expanded its product set since it was founded in 2016 and has promoted a focus on compliance, security, and privacy across multiple markets.

Eric Anziani, President and Chief Operating Officer of Crypto.com, said the integration supports professional trading workflows through standard connectivity.

"Working with Broadridge allows us to connect with a trusted global network that has long served the world's leading financial institutions," said Anziani. "This collaboration strengthens our ability to serve professional trading firms with robust FIX connectivity solutions and supports our ongoing mission to expand Crypto.com's presence across key global markets."

Broadridge added that NYFIX was built for standardised, interoperable trade workflows and that connecting Crypto.com shows the network's reach beyond traditional asset classes. The companies expect participants to use the new connectivity as they evaluate cross-market trading activity and broader platform development.