CoinGecko adds market intelligence tools & partner platform

CoinGecko has expanded its product suite with new market intelligence tools and a partner platform for crypto projects, broadening its offering beyond price tracking.

The company introduced three consumer features - Market Insights, Advanced Charts and Portfolio Insights - alongside a Partner Platform for advertisers and project teams using CoinGecko and GeckoTerminal.

Market Insights brings together market signals and news to explain price movements across individual coins, token categories and the broader market. It uses AI-generated summaries and draws on a wider set of data sources, including news coverage and crypto discussions on social media.

Advanced Charts lets users compare price movements across multiple cryptocurrencies in a single view. It also allows analysis of price alongside market capitalisation, and charts can be shared or downloaded for research and reporting.

Portfolio Insights focuses on wallet and asset tracking. Users can monitor multiple wallets through public addresses, track holdings across portfolios and view metrics such as profit and loss and average buy price.

The portfolio tool currently supports EVM-compatible networks and remains read-only and non-custodial, giving users visibility over their holdings without taking control of assets.

Market shift

The expansion comes as digital asset markets become more fragmented, with a sharp rise in the number of tokens, blockchains and narratives shaping trading activity. CoinGecko says the changes are meant to help users understand market moves rather than simply follow price changes.

The company says the new products respond to a market shaped by AI-driven workflows and the tokenisation of real-world assets. That, in turn, has increased demand for tools that combine raw pricing data with context and portfolio analysis.

"The crypto market has grown increasingly complex in the last three years, but the tools most investors use haven't kept pace," said Bobby Ong, Co-founder and CEO of CoinGecko.

"Better data leads to better decisions, but today, data alone isn't enough. Context is the missing layer, and that's what we're building."

Partner push

CoinGecko has also launched a Partner Platform to give crypto projects and businesses a single place to manage listings, update project information, run advertising campaigns and track performance across its services. It is intended to address the challenges teams face in distributing and making tokens visible in a crowded market.

The platform covers both CoinGecko and GeckoTerminal. It is designed to help projects reach users and build credibility at a time when thousands of new tokens are appearing across different blockchains each month.

CoinGecko says it reaches more than 30 million monthly visitors, while GeckoTerminal also draws millions of users. That audience includes investors, traders, businesses and institutions seeking cryptocurrency market data.

One existing tool in the partner offering is Fast Pass, which helps projects shorten the time to listing. Over time, CoinGecko plans to add more analytics and engagement tools, including metrics such as pageviews, watchlists, comparisons and user behaviour.

Those additions would give projects more information on how users interact with their listings and campaigns, helping teams refine outreach and understand community growth across the ecosystem.

"In a market defined by noise, the crypto projects that earn trust win," said Ong. "CoinGecko has always been that trusted layer for investors. Now we're extending that same infrastructure to the projects and partners building the ecosystem - credibility, reach and data-backed visibility in one place."

Founded in 2014, CoinGecko says it tracks more than 16,000 cryptocurrencies across over 1,400 exchanges, while GeckoTerminal covers more than 36 million tokens and liquidity pools across more than 1,800 decentralised exchanges on 260 networks.