Freshworks announced an infusion of artificial intelligence (AI) across its modern, customer experience solutions. The collection of updates across the Freshworks portfolio of products is designed to make work easier and more productive, with automation that is simple and fast to implement through AI that is natively built-in to Freshchat, Freshdesk, Freshsales and Freshmarketer.
Product updates include AI-powered support features to help agents improve response times, and embedded AI to help sales and marketers increase productivity and win more business, the company states.
According to Aberdeen Strategy & Research, real-time AI helps organisations maximise agent performance, create happy customers and reduce costs - with organisations using AI capabilities achieving a 3.5 times greater increase in customer satisfaction rates. Conversational AI can also impact the bottom line.
According to Gartner, by 2026 conversational artificial intelligence (AI) deployments within contact centres will reduce agent labour costs by $80 billion. Beyond targeting reductions in labour costs, it can also help organisations better serve customers.
A few of the highlights from the Freshworks Fall '22 Launch include:
Automated customer relationship management: Powered by Freshsales and Freshmarketer Intelligent Lead Scoring enables teams to understand how customers use their products and who might be ready for engagement/additional touchpoints. Built-in AI identifies positive and negative buying signals on the web and in applications, learning from these interactions to provide insights.
Users can confidently make data-driven decisions and have more personalised conversations with their customers. Social media campaigns empower marketers by giving them the ability to engage with their target audience on Instagram and Facebook. Within Freshmarketer, they can schedule and publish social media posts across channels and analyse their performance to build engaging content and generate more leads.
Intelligent omnichannel conversations: Powered by Freshchat Smart Reply rapidly solves customer issues with AI-powered auto-complete responses, which gives dynamic suggestions to agents as they type responses to customers. Intelligent recommendations are tailored to the user's last message, the full context of the conversation and the customer's past buying behaviour.
Email in the Freshchat Inbox empowers agents to have personalised omnichannel conversations with customers and allows businesses to configure their support email addresses and bring emails directly into Freshchat. Conversations Widget allows support admin teams to use a single widget to power live chat and self-service AI. The conversations widget supports all Freshchat features and use cases, making it easy to deliver conversational engagement.
AI-Driven Customer Support: Powered by Freshdesk Auto Triage feature automatically categorises, prioritises and routes the ticket to the right support agent or group, saving agents hours of manual effort, giving them time to focus on solving critical customer issues. Integrations with Slack and Microsoft Teams allow for seamless collaboration by empowering support agents with the ability to start conversations on Slack from the Freshdesk Customer Success interface and to use Microsoft Teams to stay updated on assigned tickets quickly.
Prakash Ramamurthy, Chief Product Officer at Freshworks says, "Conversational intelligence across sales, marketing and support is the next step companies must take to unify and personalise the customer experience. Unlike some legacy vendors, we believe business software should empower people, not frustrate them. Our built-in AI functionality makes it easier than ever and is designed to keep up with customers and employee demands."
