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inDrive has appointed new leaders for its food, advertising and delivery businesses as it expands beyond ride-hailing.
Raphael Zennou, a former Delivery Hero executive, has joined as Vice President of Food and Groceries. Max Silin, who previously worked at Google, has been named Director of inDrive.Ads. Valentin Laykov has been promoted to Senior Head of Delivery, and Alexander Kurchin remains in charge of inDrive.Money.
The appointments underline the platform's push to build a broader set of consumer and business services across its markets. Those operations now include groceries, courier delivery, freight, advertising and financial products alongside its core mobility offering.
Zennou worked on quick-commerce operations serving 21 million monthly customers across Asia, Europe and Turkey during his time at Delivery Hero. In his new role, he will oversee the expansion of the groceries business into additional markets and manage delivery partnerships.
Silin spent more than 11 years at Google in senior roles spanning digital media, monetisation and programmatic advertising. He will lead the development of inDrive.Ads, the company's advertising unit, which connects brands with app users across more than 1,200 cities.
Laykov has held a series of leadership roles at inDrive, including delivery business development across Europe, the Middle East and Africa, Latin America and Asia-Pacific. His promotion gives him global responsibility for courier delivery and freight across the company's markets.
Kurchin, who worked on fintech products in eCommerce before joining inDrive, will continue to run inDrive.Money. The business offers short-term loans to gig economy workers in Latin America and Indonesia to help them manage unexpected costs and build credit histories.
Broader push
The leadership reshuffle comes as inDrive seeks to deepen user engagement by adding more services within the same app. Its modular structure allows it to tailor offerings market by market rather than roll out a fixed package in every territory.
Company figures suggest some overlap is already emerging between its core ride-hailing business and newer services. In 2025, 13% of monthly transacting users on the platform used both mobility and delivery services.
The groceries division is active in Kazakhstan and Pakistan. Delivery operations span courier and freight services for businesses and individuals, while the advertising unit is positioned as a way to connect local and global brands with the platform's user base.
inDrive said the advertising arm also provides an additional source of revenue that helps keep driver commissions and rider fares low. It did not disclose financial targets for any of the newer divisions.
Growth markets
inDrive operates in 48 countries and more than 1,200 cities, making it one of the larger international ride-hailing players by geographic reach. The app has been downloaded more than 400 million times, and the company describes itself as the world's second most-downloaded ride-hailing app.
That scale has allowed it to move into adjacent categories that rely on similar networks of users, drivers and merchants. Groceries and delivery build on local logistics, while financial services target workers already active on the platform.
Advertising offers another route to revenue by selling access to audiences inside the app. For transport and delivery platforms under pressure on margins, these adjacent businesses can help reduce dependence on ride volumes alone.
Competition in those segments is likely to be intense. Grocery delivery, digital advertising and consumer finance are crowded markets, and expansion often depends on local partnerships, regulation and execution in each country.
Still, inDrive appears to be betting that its existing footprint and user base can help it enter those categories. The choice of executives with backgrounds in quick commerce, digital advertising, delivery operations and fintech points to a more specialised approach as those units mature.
Andries Smit, Chief Growth Businesses Officer at inDrive, outlined the company's direction in a statement accompanying the appointments. "As inDrive evolves beyond ride-hailing, our ambition is to make the platform increasingly useful in people's everyday lives, while staying true to our mission of challenging injustice through fair choices. Groceries, delivery, financial services and advertising each build on capabilities and relationships we have developed through our core business to create an ecosystem that addresses important needs in the markets where we operate. Raphael, Max, Valentin and Alexander each bring the operating experience we need to scale these businesses thoughtfully and adapt our offering to local demand, and I'm confident that, together, they'll help us create real value for our users, drivers and partners," Smit said.