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Million dollar funding injection set to drive Servicely's overseas expansion

By Mitchell Hageman
Mon 25 Jul 2022

Australian AI platform provider Servicely has announced a $1.2 million funding injection that will look to target a significant overseas expansion. 

The funding will also provide a boost to the company’s marketing and product development sectors, helping them expand their reach across the growing customer market.

Among the investors in this funding round were a combination of high-net-worth individuals and also a family office. One investor, Charles Osburn, said that “Servicelys growing customer base and ambitious expansion strategy made it an attractive proposition.”

The company was founded by Dion Williams in 2020 and has seen a significant increase in customer demand recently, signing over 20 enterprise customers and creating a strong new business pipeline in both Australia and the US.

Williams says the company are constantly striving to excel and push forward in order to meet client demands, especially as a result of pandemic-related changes.

“Our experience showed us that the problem with existing vendors is they were not addressing the fundamental problem of people in large enterprises handling manual repetitive work,” says Williams.

“Servicely’s product strategy is focused on the premise that AI brings opportunity to change the way we work, freeing people from the mundane using intelligent automation, allowing staff to focus on higher-value work and providing a superior customer experience.”

Gartner research shows that the worldwide market for hyperautomation technology will reach $596.6 billion in 2022. This is up from $481.6 billion in 2020 and a projected $532.4 billion this year. This cements a real need for services and deployments as technology continues to advance.

Williams says he has experienced this growth first-hand during his time as founder of Keystone Management Solutions.

“We had the luxury of many years of exposure to best-of-breed architectures and interfaces and resolved to build a platform from scratch that now has all the flexibility and power we were used to and also addressed the frustrations that we had experienced with existing approaches,” he says.

“We also observed that AI had come of age to become a viable component of enterprise systems. We saw a lot of companies incorporating AI into conversational AI support bots, but we had our eye on much more comprehensive workflow efficiency that comes from incorporating AI deeply into the architecture. Once we had the vision clear we founded Servicely and built a platform that is paving the way for a generational shift in service desk and workflow technology.”

Servicely’s Australian customers currently include Morgans Financial, NST and Patterson Cheney. International customers include Horizon House, TCV Equity Partners and Goodman Telecoms.

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