SEEK launches Better Matches campaign with AI job matching

SEEK, the operator of Asia's online employment marketplaces Jobstreet and Jobsdb, has introduced a novel brand campaign titled 'Better Matches'. This inventive initiative focuses on the creative employment of SEEK's advanced AI technology to connect employers with job seekers more effectively.

The 'Better Matches' campaign is symbolised by a series of animated animal films, spotlighting Jobstreet's ability to utilise AI for improved job matching, enhancing relevance and customisation. The usage of animal imagery seeks to elucidate the increasingly intricate 'jungle' of job seeking and hiring, while underscoring SEEK's proficiency in AI tools for job matching.

This innovative campaign follows the recent merger of Jobstreet, Jobsdb, and SEEK's platforms across APAC. Now operating under a single platform supported by SEEK's world-class AI technology, the three brands retain their individuality. As global talent shortages peak at a 16-year high, this integrated marketplace now allows local employers and talent to leverage the AI-fuelled platform for greater opportunities. The platform serves as an urgent solution in the face of 83% of Singaporean employers reporting difficulties in hiring skilled talent.

Employers can now have access to a wider talent pool of over 40 million people across eight APAC markets. Conversely, talent can access job opportunities from more than 2.5 million employers. The campaign uses the misadventures of a giraffe, a lion, and a sloth working in mismatched jobs to represent the journey through the talent jungle, which many employers and potential employees have found difficult to navigate. SEEK aims to introduce Jobstreet's new platform as a means to rectify this growing issue, offering more accessibility to opportunities and more relevant and personalised solutions through AI technology.

For employers, the new platform employs AI algorithms to assess talent suitability and provide highly personalised recommendations. This is accomplished by processing data from various sources such as resumes, job ad descriptions, and the employers' past behaviours. This results in the capability for employers to hire quickly and correctly.

Jane Walker, Chief Marketing Officer, Asia at SEEK, declared the launch as an exciting milestone, stating, "We are thrilled to unveil the launch of 'Better Matches,' an engaging and lighthearted campaign that underscores our commitment to enhancing and streamlining the hiring process... This campaign marks an exciting milestone as we introduce our revamped platform, and we eagerly await the response from the Singaporean audience as we continue to innovate and enhance the job-seeking experience."

Jobstreet's new campaign will be broadcast across various platforms, targeting the youth and working crowd with a caravan of buses and taxis circulating key tertiary schooling districts and at MRT stations. The campaign will also include digital stickers and META filters on social media platforms such as WhatsApp and Telegram.

To explore the freshly launched 'Better Matches' campaign and experience the new Jobstreet by SEEK platform, individuals can visit Jobstreet's website or download the app on Google Play Store or the App Store.