Silverpush appoints Wiwa Cajumban as Philippines Director

Silverpush has announced the appointment of Wiwa Cajumban as the new Country Director for its operations in the Philippines.

Wiwa Cajumban's appointment is part of Silverpush's strategy to expand its presence in the Southeast Asian market. Cajumban brings over 17 years of experience in digital advertising, having held significant leadership roles in various well-known companies. His main objective is to enhance Silverpush's growth in the region and position the company as a preferred partner for agencies and brands in AI and contextual targeting.

"The digital advertising landscape in SEA is rapidly evolving, with the Philippines showing some of the highest growth in recent years," Cajumban stated in an exclusive interview. "While Silverpush's innovative AI-powered contextual and TV sync technologies - Mirrors and Parallels - continue to drive growth, Crafters, a new creative intelligence solution, completes the suite. This technological advancement makes it a one-stop solution to meet the region's growing demands. Cognizant of the market's thirst for creativity and innovation, the company offers AI-driven solutions that target precisely, optimise ad placements, and ensure brand safety, amplifying campaigns tenfold."

Silverpush has been developing AI-driven advertising solutions for 12 years and is already recognised for making significant developments in the advertising industry. With Cajumban's leadership, the company aims to assist brands in achieving their marketing objectives in the area.

Chaitanya, Vice President of Sales for Southeast Asia, expressed confidence in the new leadership: "Wiwa brings extensive experience in building and strengthening brands in this market. We are confident that under his leadership we will continue to drive success and growth in the region."