SiteMinder, the software platform that maximises hotels' full revenue potential, has launched its mobile platform. This move marks the first step towards the delivery of SiteMinder's innovative platform, which is set to officially roll out later this year. The app allows accommodation providers to navigate their revenue management strategy and identify potential risks outside the office, fundamentally revolutionising how they operate.

SiteMinder's mobile app was launched after a Beta phase that attracted over 800 users across more than 60 countries without marketing. The app allows accommodation providers to predict revenue performance and react accordingly. A personalised 14-day summary of rooms sold, revenue garnered, and the most effective distribution channels lays the groundwork for targeted action.

Notably, unlike existing alternatives, the app allows users to respond to real-time booking demand through easy in-app execution of revenue management functions such as swift rate and availability adjustments, minimum and maximum stay length alterations, and room sale suspensions until pricing is completely optimised.

Leah Ranking, Chief Product Officer of SiteMinder, commented on the launch: "The release of SiteMinder's platform on mobile is about ensuring they and all accommodation providers have the continuous ability to maximise their property's revenue performance and take rapid action to avert risks." She highlighted the new era of travel, which brings with it unique booking patterns and behaviours, and the need for hoteliers to respond dynamically to a volatile booking landscape.

Rankin added, "Never before have hoteliers had to be so dynamic in their response to an unpredictable booking landscape. Speed-to-market can now mean the difference between thousands upon thousands of revenue gained or revenue lost."

Yahoo adds, "That is why today, the power of SiteMinder, which for more than 41,000 hotels last year generated over USD $45 billion in revenue from more than 115 million reservations, is officially in our customers' hands."

She also noted the early sign-up volumes to their mobile app without marketing or promotions, indicating a real demand for a mobile-optimised experience. This experience allows hoteliers to execute their end-to-end revenue management and marketing strategies swiftly, even while on the move. Trusted data also prevents them from missing out on time-sensitive revenue prospects and allows error fixing within seconds before any financial or reputational damage can occur.

One of the early adopters of the mobile app, Revenue Manager at Alba Wellness Valley by Fusion in Vietnam, Le Thi To Mai, praised the app, saying, "SiteMinder's new app has streamlined our revenue management with quick availability checks, performance reports and fast rate updates. It's been a game-changer for us." Similarly, the Director at Costa Azul Hostel in Spain, Encarni Ogea Bermúdez, called the mobile app "super practical, fast and easy-to-use."

The official launch of SiteMinder's mobile app took place at ITB Berlin. The company's revenue product consultant, Aimee Olley, delivered a keynote presentation discussing how the release will redefine the hotel industry worldwide.