Siu Wei Lee named Sales Director for Asia Pacific at DataSnipper

DataSnipper has announced the appointment of Siu Wei Lee as Sales Director for Asia Pacific and Japan as part of its ongoing global expansion strategy.

Siu Wei comes to DataSnipper with over two decades of experience in audit and technology, bringing her expertise as both an internal and external auditor. Prior to this role, she led teams at PwC and Wolters Kluwer, focusing on delivering audit management and data analytics solutions in the Asia Pacific region.

Her appointment reflects DataSnipper's growing commitment to addressing the specific requirements of customers in the Asia Pacific market. As DataSnipper continues its expansion into 2025, it reports considerable global progress with a customer count up by 53% in 2024, turnover growth of 6,715%, and a valuation of USD $1 billion.

In the Asia Pacific region, there is an increasing demand for smarter automation in audit and finance. This urgency is particularly evident in Singapore, where the Accounting and Corporate Regulatory Authority (ACRA), supported by the Ministry of Finance, is working to increase the number of professionals in the accounting sector amidst fragmented regulations and a rising demand for efficient reporting.

A number of teams in the region, including those at Crowe, PwC, KPMG, and Grant Thornton, are already using DataSnipper's platform to automate data tasks within Excel. These efforts save thousands of hours annually, improving accuracy and audit quality. For example, at Moore Hong Kong, the audit team has been able to reduce annual report review times substantially using DataSnipper's tools.

"As someone who's spent 20 years in audit and finance, starting in external audit at PwC, I know the daily grind all too well," said Siu Wei Lee, Sales Director, Asia Pacific and Japan at DataSnipper. "The document chase, the manual evidence hunts, the constant compliance pressure - I've been in those shoes. It's exhausting. That's why I'm so excited to lead DataSnipper in APAC. Our rapidly expanding team and customer localization will make sure we deliver exactly what firms here need, so they can finally shift from paperwork to real insights."

Vidya Peters, CEO of DataSnipper, commented, "Bringing in Siu Wei, with her deep audit expertise and local knowledge, in addition to hiring a strong team of customer success and support experts around her, is a clear signal of our commitment to this region. We understand the challenges APAC firms face - from talent shortages to regulatory complexity - and we're committed to delivering solutions that directly address these challenges."

As part of its strategic expansion, DataSnipper is also listed in the Microsoft Azure Marketplace, facilitating easier adoption of its platform by firms in the Asia Pacific. "Listing on Azure Marketplace is a key milestone for DataSnipper's global growth," added Peters. "For our customers in Asia Pacific, it means smarter integration of automation into their existing systems without friction."