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Sovos appoints new VPs of sales for EMEA & LATAM regions
Thu, 1st Feb 2024

Global tax and compliance solutions provider Sovos has announced a strategic upscale with the appointment of two new vice presidents of sales for the EMEA and LATAM regions. The company, which specialises in regulatory compliance and Value Added Tax (VAT), Tax and Regulatory Information (TIR), Sales and Use Tax (SUT) and Beverage Alcohol compliance, is set to optimise growth and navigate the exigent global tax and compliance landscape in these regions.

Sovos is renowned for its expansive customer base, with over 100,000 customers inclusive of half the Fortune 500 companies. The company extends its operations in over 100+ countries. As an industry leader, Sovos plays a crucial role in navigating organisations through regulatory shifts and their business impacts, particularly in the increasingly complex regulatory landscape in the UK and Europe, where streamlined, scalable tax solutions are demanded.

The company, demonstrating its commitment to meet this demand, announced Elcim Sirek taking on the new role of Vice President of Sales for EMEA, joined by Marcelo Souza, who assumes the role of Vice President of Sales for LATAM. These esteemed leaders are attributed with proven track records in aligning sales organisations to meet the evolving needs of an always-on, global economy.

Alice Katwan, President of revenue at Sovos, stressed the importance of experienced leadership in meeting the needs of both current and future customers as the demand for global compliance services continues to rise. She praised Sirek for her strong leadership in driving sustainable pipeline and customer bookings and highlighted Souza's expertise in generating growth by meeting the unique needs of his customers, as invaluable for the team in LATAM.

Prior to this promotion, Sirek served as General Manager for Turkey, where she drove market demand and created new revenue streams. Having previously honed her skills at Oracle, overseeing the enterprise applications group for the Turkey region, Sirek’s sustained record of building strong relationships across the EMEA region is invaluable. Reflective of this, Sirek noted, "Sovos ensures that our customers remain a step ahead so they can focus on business growth while we handle compliance. I am confident that my experience with Sovos and the relationships I’ve built will benefit our customers greatly and I am excited to lead the EMEA team into our next phase of growth."

Souza, previously Vice President of Sales for LATAM at Databricks, played a pivotal role in scaling operations and driving growth. With significant experience with tech company Splunk, where he was instrumental in securing over 300 new customers due to the build-out of SaaS sales processes and strategy, Souza brings invaluable experience to the Sovos team. Souza expressed his excitement at joining Sovos in such critical times, noting, "This is an incredibly exciting time to be joining Sovos as we are in the midst of changing the way the global business community views and solves for compliance. I am confident my prior experience in this region will pay immediate dividends for our customers."