SQREEM wins Singapore government digital analytics role
Mon, 12th Oct 2026 (Today)
SQREEM Technologies has been appointed to Singapore's Whole-of-Government Digital Consumption Analytics Services framework, which gives participating public agencies access to digital consumption analytics services.
Administered by the Ministry of Digital Development and Information, the arrangement sits within the second edition of the government's period contract and framework agreement for these services. SQREEM's tools will be available to agencies using the framework for research, communications and decision-making.
The company's system analyses digital behavioural signals across the open web. It says this enables users to study audience behaviour, content consumption, subjects drawing attention, emerging interests, demographic and geographic patterns, and the digital sources influencing online attention.
The appointment makes SQREEM one of the suppliers available to government bodies seeking external analytics support. Agencies using the framework can access the company's data analysis tools without running separate procurement exercises for each requirement covered by the agreement.
What the framework covers
The framework is designed to support public sector work that depends on understanding how information is consumed online. This includes research, communications planning and broader decision-making, particularly where agencies need insight into shifts in online attention and audience behaviour.
SQREEM's offering focuses on large-scale patterns in digital activity visible on the open web. Its technology is intended to help organisations track how audiences engage with information over time and identify the themes or sources shaping that engagement.
The announcement also points to continued interest from governments and large organisations in tools that interpret online behaviour. These systems are increasingly used to map public attention, assess information trends and inform outreach strategies, though they also attract scrutiny over methodology, privacy and data handling.
SQREEM says its analytics technology is designed to give organisations a deeper understanding of digital behaviour while operating within applicable privacy and data protection requirements. The announcement did not provide further technical detail on how data is sourced, processed or classified within the framework.
Regional position
The company says the appointment builds on its work with organisations across Asia Pacific. Those engagements have involved artificial intelligence, behavioural intelligence and data analytics for audience research, communications planning and strategic decision-making.
Founded in Singapore, SQREEM has positioned itself around behavioural analysis derived from digital signals rather than conventional declared data such as surveys alone. That market has expanded as organisations seek faster, broader views of online activity, particularly when trying to understand changing media habits and the spread of attention across platforms and sources.
For public agencies, access to these services through a central framework can simplify procurement and standardise how departments obtain external analytics support. It can also widen the pool of pre-approved suppliers available for projects requiring evidence on digital information consumption.
René Raiss, Founder of SQREEM Technologies, described the appointment as a milestone for the company and linked it to public sector demand for better use of technology and data.
"We are pleased to have been appointed to this Whole-of-Government framework," said René Raiss, Founder, SQREEM Technologies.
"Singapore has long been at the forefront of using technology and data to support better decision-making, and we look forward to making SQREEM's behavioural intelligence capabilities available to government agencies through the framework. This appointment is an important milestone for SQREEM and reflects our continued commitment to building trusted technology that helps organisations make sense of an increasingly complex digital environment," said Raiss.