Workiva appoints Kristen Pimpini to lead APJ growth
Workiva has appointed Kristen "KP" Pimpini as Vice President of Sales and General Manager for Asia-Pacific and Japan, as it increases its focus on the region.
Pimpini will lead sales and regional operations across Australia and New Zealand, Japan, South East Asia, and Greater China. Workiva said the appointment is part of a broader push after what it described as sustained customer and employee momentum across APJ.
Workiva sells software for corporate reporting and related governance processes. It positions its platform around trust, transparency, and accountability, serving finance, risk, sustainability, and audit teams. Workiva is listed on the New York Stock Exchange under the ticker WK.
Regional remit
Pimpini joins from senior leadership roles at Twilio and Neo4j. Workiva said he previously launched regional operations and built partnerships across public and private sector organisations.
In the role, he will oversee strategic growth initiatives across key markets, including go-to-market execution and partner engagement.
Workiva has been expanding its presence in Japan, adding native Japanese functionality, automation features, multi-entity support, and designed reporting.
In Japan, customers include a global electrical equipment company, a pharmaceutical company, and one of the country's top three banks, according to Workiva. Across APJ, Workiva said its customers include Flight Centre, Coles, and Fortescue, along with several major airlines and banks and an unnamed top-three insurance provider.
Workiva put the total addressable market across APJ at $7.7 billion, but did not provide a regional revenue breakdown.
Product focus
Workiva describes its product as an AI-powered platform. It said chief financial officers use it to access trusted data for finance, risk, and sustainability work.
Michael Pinto, Workiva's Chief Revenue Officer, linked the APJ expansion to the company's wider positioning in corporate reporting and decision-making.
"Our expansion in APJ is about more than geographic growth - it's about empowering regional leaders with an AI-powered platform that helps organisations navigate an increasingly complex global market. KP's proven success will further drive Workiva's product and customer growth across the region," Pinto said.
He also highlighted workflow automation as central to the company's pitch to finance and governance teams.
"Workiva is giving organisations the intelligence to move beyond manual processes and toward real-time, actionable insights. We remain committed to delivering the transparency and data integrity APJ leaders need to make informed decisions with confidence," Pinto said.
Sales leadership
The appointment comes as software suppliers compete for budget in finance, governance, and compliance functions. Companies in the region face changing sustainability reporting expectations, rising scrutiny of controls and data quality, and pressure to shorten reporting cycles.
More than 6,600 organisations use Workiva's software globally, including over 85% of Fortune 1,000 companies, according to the company. Workiva markets its platform as secure and audit-ready, and emphasises collaboration across teams managing reporting workflows.
Pimpini said his focus in the region will include working with partners as well as direct customers.
"It's a great time to join the company, and I look forward to working with Workivians and partners across APJ to help our customers embrace the power of trusted data," Pimpini said.
Workiva said Pimpini will lead strategic growth initiatives across APJ as it continues its regional expansion.