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B2B Marketing Stories - Page 3

Asian Stories

B2B Marketing stories

Beyond the booth: How tech companies can win at industry events
Digital Transformation

Beyond the booth: How tech companies can win at industry events

Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.

By Patrick Keenan • 4 min read • Fri, 6th Mar 2026

Global Stories

B2B Marketing stories

Multiply raises USD $9.5m for self-learning B2B ads
Customer Relationship Management

Multiply raises USD $9.5m for self-learning B2B ads

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
Why brand visibility is the most critical metric in today's AI-driven world
Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026
The new world of GEO - are you ready?
Marketing Technologies

The new world of GEO - are you ready?

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

By Pipin Firmansyah • 5 min read • Tue, 17th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Marketing Technologies

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

By Pipin Firmansyah • 5 min read • Fri, 13th Mar 2026
LivTech adds CMO & CRO to drive healthcare tech growth
Software-as-a-Service

LivTech adds CMO & CRO to drive healthcare tech growth

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 13th Mar 2026
BrightEdge unveils AI tools to track search visibility
Data Analytics

BrightEdge unveils AI tools to track search visibility

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

By Shannon Williams • 4 min read • Fri, 13th Mar 2026
Generate Summit unveils 2026 B2B marketer keynotes
Marketing Technologies

Generate Summit unveils 2026 B2B marketer keynotes

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

By Catherine Knowles • 3 min read • Mon, 9th Mar 2026
B2B marketers struggle to manage brand visibility in AI
Digital Transformation

B2B marketers struggle to manage brand visibility in AI

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
DangleAds names Saurabh Wason Assistant Vice President
Marketing Technologies

DangleAds names Saurabh Wason Assistant Vice President

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Mar 2026

Stories from Other Regions

B2B Marketing stories

Logicalis Australia expands Erica Smith growth remit
Hybrid Cloud

Logicalis Australia expands Erica Smith growth remit

Logicalis Australia expands Erica Smith's remit to lead marketing and vendor alliances, unifying partner strategy to drive channel growth.

By Mark Tarre • 4 min read • Mon, 16th Mar 2026
Gallagher leader named to 2026 Women in Security list
Unified Communications

Gallagher leader named to 2026 Women in Security list

Gallagher Security marketing director Melissa Vidakovic has been named to SIA's 2026 Women in Security Forum Power 100 list.

By Mark Tarre • 4 min read • Tue, 10th Mar 2026
Women in transport tech: How diverse teams keep freight moving
Digital Transformation

Women in transport tech: How diverse teams keep freight moving

Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.

By Sarah Macdonald • 3 min read • Fri, 6th Mar 2026
35 years of marketing in technology: A front-row seat to change
Customer Relationship Management

35 years of marketing in technology: A front-row seat to change

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

By Jeannie Zaemes • 5 min read • Fri, 6th Mar 2026