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B2B Marketing Stories - Page 4

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B2B Marketing stories

What a stressed market taught me about marketing
Software-as-a-Service

What a stressed market taught me about marketing

In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.

By Cynthia Gumbert • 5 min read • Fri, 6th Mar 2026
The importance of 'the connectors' in an AI-powered industry
Digital Transformation

The importance of 'the connectors' in an AI-powered industry

In an AI-driven adtech world, unsung 'connectors'-often women-are emerging as key leaders, translating innovation into real-world impact.

By Alessandra Alessio • 3 min read • Thu, 5th Mar 2026
Chaotic marketing teams see burnout & stalled deals
Firewalls

Chaotic marketing teams see burnout & stalled deals

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

By Shannon Williams • 4 min read • Fri, 27th Feb 2026
Opollo buys Propensity Partners to boost tech leads
Fintech

Opollo buys Propensity Partners to boost tech leads

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Data Analytics

AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

By James Foote • 4 min read • Thu, 26th Feb 2026
Marketing Society adds two marketing chiefs in Hong Kong
Agricultural Technology

Marketing Society adds two marketing chiefs in Hong Kong

The Marketing Society names Chubb Life and Driscoll's CMOs to its Hong Kong board, boosting APAC reach with insurance and agrifood expertise.

By Mark Tarre • 3 min read • Wed, 25th Feb 2026
Meet The People unveils AI platform for unified marketing
Data Analytics

Meet The People unveils AI platform for unified marketing

Meet The People launches MTP Intelligence, an AI platform unifying creative, media and commerce workflows for North American clients.

By Catherine Knowles • 4 min read • Fri, 20th Feb 2026
G2's 2026 Best Software Awards reveal major market shifts
Customer Relationship Management

G2's 2026 Best Software Awards reveal major market shifts

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026
Marketers boost budgets as LLMs emerge as key audience
Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
Clarity unveils Surfacd to track B2B brands in AI search
Customer Experience

Clarity unveils Surfacd to track B2B brands in AI search

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026

Stories from Other Regions

B2B Marketing stories

How collaborative, human-centered research Is shaping the future of technology decision-making
Data Analytics

How collaborative, human-centered research Is shaping the future of technology decision-making

Collaborative, human-centred research is redefining how technology decisions are made, blending data, empathy and AI-era critical thinking.

By Katie Allison • 6 min read • Fri, 6th Mar 2026
Why imposter syndrome is an asset for female leaders
Digital Transformation

Why imposter syndrome is an asset for female leaders

Imposter syndrome is not a flaw to fix for female leaders in AI-era marketing, but a quiet advantage that drives curiosity and better decisions.

By Dominique Hall • 5 min read • Tue, 3rd Mar 2026
How intentional AI adoption is reshaping marketing and sales in tech
Digital Transformation

How intentional AI adoption is reshaping marketing and sales in tech

Deliberate AI adoption is transforming tech marketing and sales, with women leaders driving cultural shifts that unlock new performance gains.

By Ashleigh Becker • 4 min read • Tue, 3rd Mar 2026
MUFG secures three-year premier deal with Sydney Swans
Partner Programmes

MUFG secures three-year premier deal with Sydney Swans

MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.

By Mark Tarre • 3 min read • Mon, 23rd Feb 2026
Smart Home Expo 2026 returns to Mumbai with 450+ brands
Smart Cities

Smart Home Expo 2026 returns to Mumbai with 450+ brands

Smart Home Expo 2026 returns to Mumbai's Jio World Convention Centre with 450+ brands and demo rooms in its biggest trade edition yet.

By Kaleah Salmon • 3 min read • Thu, 19th Feb 2026
LinkedIn unveils Premium All-in-One for Aussie SMEs
Software-as-a-Service

LinkedIn unveils Premium All-in-One for Aussie SMEs

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

By Shannon Williams • 4 min read • Wed, 18th Feb 2026
Sefiani unveils Surfacd to track brands in AI search
Digital Transformation

Sefiani unveils Surfacd to track brands in AI search

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Feb 2026