CMO stories

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body’s push into AI-driven digital services.

Oxford optical AI spin-out Lumai names ex-Palo Alto Networks marketer René Bonvanie as board chair to spearhead its push into commercialisation.

Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.

IMS launches BrandEquity ROI, an econometric tool to prove long-term brand ad impact and counter short-term performance bias.

Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi’s Inspire 2027 growth strategy.

Refer A Friend launches an app that pays people commissions for referring local trades and services, charging businesses only per completed job.

Horizon3.ai names veteran marketer Andres Botero CMO to spearhead global expansion after a USD $100 million funding boost.

Denodo named a Leader in Gartner’s 2025 Magic Quadrant for data integration, its sixth straight top-tier ranking amid rising AI demand.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Index Engines to demo AI-driven CyberSense at Gartner Las Vegas, pitching continuous data integrity checks to speed ransomware recovery.

JFrog appoints former Udemy marketing leader Genefa Murphy as CMO to spearhead global growth in AI-driven software supply chain tools.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry’s rarest asset.

Denodo secures Leader spot in Gartner’s 2025 Data Integration Tools Magic Quadrant for a sixth year, buoyed by new AI-driven upgrades.

HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.

Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

Camunda appoints Ryan Shopp as Chief Marketing Officer to boost growth and enhance engagement with global enterprise clients amid rising agentic automation demand.

Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.

Generative AI excels at language but needs traditional AI’s data-driven models to ensure trusted decisions and real-world impact in business.