Digital Marketing stories
'Artificial Inflation of Traffic' scams skyrocket in 2023
A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.
Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
Online privacy changes may hike Australian eCommerce prices
Impending alterations to online privacy practices could inflate Australian e-commerce prices by up to 25 per cent.
MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships
MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.
MBC joins forces with PLDT Enterprise for digital transformation push
Manila Broadcasting Company (MBC) advances its digital transformation by expanding partnership with telecoms integrator PLDT Enterprise, and adopting Google Workspace.
AI, e-commerce and Advertising: Key trends you need to know
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
Bonzai launches innovative mobile ad format 'BrandStory' in Australasia
Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.
UK Govt announces £200m digital skills training package
The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.
Cybage Software welcomes Geoffrey Van Haeren to Advisory Board
Cybage Software Pvt. Ltd welcomes industry expert Geoffrey Van Haeren to its Advisory Board, adding to its expertise and innovation.
DoubleVerify expands APAC Presence with leadership appointments
DoubleVerify (DV) has made key leadership appointments in Indonesia, Vietnam, and the Philippines to expand its APAC presence.
Kochava introduces AI Prompt, a novel tool for global marketers
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
NP Digital Bolsters Asia Pacific Operations with Senior appointments
NP Digital enhances Asia Pacific operations, appointing Gary Cheung as GM for Hong Kong and Taiwan, and Melissa Cheng as Country Manager for Malaysia.
Optimizely releases new operating system for marketers
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
Constant Contact Hires Rene Chaplin as Asia-Pacific Vice President
Constant Contact appoints Rene Chaplin as Asia-Pacific Vice President to drive APAC expansion and support small businesses.
Global pool manufacturer chooses SugarCRM's advanced sales solution
Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.
OpenX launches innovative marketplace to maximise marketing spend
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
Video: 10 Minute IT Jams - An update from XRii
Matthew Endresz, who is the CEO of XRii, joins us today to tell us more about XRii and what they are doing in the APAC region.
Smartsheet unveils next generation of Enterprise Work Management Platform
The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views. .
Pixis raises USD $85 million in series C1 funding round
Pixis, a codeless AI infrastructure company for marketing, has raised USD $85 million in its series C1 funding round. .
Sectigo Strengthens Channels with Key Executive Hires
Sectigo appoints Jairo Fraile as VP of Sales and Rob Charlebois as VP of Growth, strengthening their leadership team.
Snowflake shares insights into data-forward marketers
Snowflake's report reveals how marketers are using data solutions to boost revenue and deliver personalized experiences to customers.
Salesforce launches next gen of its conversational AI assistant
Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.
Exclusive: FranConnect has the solutions for your business
FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.
Marketing leaders struggle to allocate budgets amidst AI boom
Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.