CFOtech Asia - Technology news for CFOs & financial decision-makers
Asia

Digital marketing Stories

Asian Stories

Digital marketing stories

Global Stories

Digital marketing stories

Amazon rivals beauty chains as Australian sales shift online
Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Yesterday
AI assistants now read online stores more than twice as often as Google. Most retailers can't see it
Firewalls

AI assistants now read online stores more than twice as often as Google. Most retailers can't see it

Many retailers are missing live customer queries because AI assistants now fetch product pages far more often than Google does.

By Pratham Jani • 6 min read • 3 days ago
Restaurant Brands deepens search partnership with Optimisers
Marketing Technologies

Restaurant Brands deepens search partnership with Optimisers

Accurate location data is now central to how diners find KFC, Pizza Hut and Taco Bell in New Zealand across search, maps and AI tools.

By Mara Sugue • 4 min read • 2 days ago
Havas Play & iion launch playable ads in ANZ & APAC
Digital Transformation

Havas Play & iion launch playable ads in ANZ & APAC

Brands across ANZ and APAC will be able to launch interactive ads faster as Havas Play and iion cut playable-build times to days, not weeks.

By Sofiah Nichole Salivio • 4 min read • Last week
Markable tops USD $1.7bn in creator sales, rebrands
Software-as-a-Service

Markable tops USD $1.7bn in creator sales, rebrands

Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.

By Raphael Veloso • 4 min read • Last week
Canva adds 1,000 fonts through expanded Monotype deal
Small Business

Canva adds 1,000 fonts through expanded Monotype deal

Designers working in non-Latin scripts gain more choice as Canva widens typography options for Arabic and South Asian markets.

By Sean Mitchell • 4 min read • Last week
The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully
Customer Experience

The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully

With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.

By Mrinalini Chowdhary • 5 min read • Last week
AI loyalty shift threatens retailers' direct customer ties
Customer Experience

AI loyalty shift threatens retailers' direct customer ties

Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.

By Sofiah Nichole Salivio • 5 min read • Last month

Stories from Other Regions

Digital marketing stories

Australian shoppers warm to AI for holiday shopping
Data Protection

Australian shoppers warm to AI for holiday shopping

Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.

By Raphael Veloso • 4 min read • 2 days ago
Irish business leaders warm to AI, but fears persist
Data Protection

Irish business leaders warm to AI, but fears persist

Concerns over jobs, security and trust still linger, even as more Irish bosses now see AI as a business opportunity, a survey found.

By Raphael Veloso • 4 min read • Last week
UK consumers trust AI marketing less, Optimizely finds
Digital Transformation

UK consumers trust AI marketing less, Optimizely finds

Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Braze named Gartner Leader for fourth straight year
Software-as-a-Service

Braze named Gartner Leader for fourth straight year

Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.

By Joseph Gabriel Lagonsin • 3 min read • Last week
E-commerce marketers shift budgets to AI & cashback
Digital Transformation

E-commerce marketers shift budgets to AI & cashback

AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.

By Karen Joy Bacudo • 4 min read • Last week
First-time buyers drove Black Friday sales in Australia
Marketing Technologies

First-time buyers drove Black Friday sales in Australia

Retailers used Black Friday to win new shoppers, with first-time buyers making up 68.6% of email orders and 73.4% of SMS orders in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Byrdli launches creator-led Alabama travel commerce campaign
Software-as-a-Service

Byrdli launches creator-led Alabama travel commerce campaign

Travellers can now book Alabama trips through creator storefronts, as BYRDLI tests a model aimed at closing the gap between inspiration and purchase.

By Mara Sugue • 4 min read • Last week
Loyalty programmes reshape Australian travel choices
Data Analytics

Loyalty programmes reshape Australian travel choices

Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Sapiens appoints Nazir Esmail & Maggie Fox to leadership
Digital Transformation

Sapiens appoints Nazir Esmail & Maggie Fox to leadership

The insurance software group is reshaping its top team to bolster AI oversight and sharpen its pitch to insurers as it pursues a wider strategy.

By Sofiah Nichole Salivio • 4 min read • Last week