CFOtech Asia - Technology news for CFOs & financial decision-makers

Digital Marketing stories

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Higher social media spend by Australian SMEs in 2023: GetApp
4 days ago
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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Megantic mentorship program helps female eCommerce leaders
This month
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seo
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web development
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diversity
In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.
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Similarweb announces Digital Marketing Awards winners, including Panasonic
Last month
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digital marketing
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innovation
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awards
This competitive awards program recognises success at using wide-ranging digital marketing techniques to successfully drive traffic and achieve significant business impact.
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HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022
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crm
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martech
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strategy
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
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Anchora launches LIFT and STITCH in the Australian market
Fri, 28th Oct 2022
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cloud
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digital transformation
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martech
LIFT assists organisations in migrating their digital marketing activities to the cloud, and STITCH creates cohesion between disparate solutions.
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Driving hotel demand with revenue management technology
Fri, 14th Oct 2022
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digital marketing
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online bookings
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revenue management
A revenue management system (RMS) allows hotels to automate key revenue management tasks and enhance pricing by room type, ultimately helping attract the right guest at the right price.
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Cross-team partnerships: The foundation for seamless digital experiences for customers
Thu, 22nd Sep 2022
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bi
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data analytics
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digital transformation
The region’s digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.
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Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Forget SEO; think trust and influence says digital marketing guru
Tue, 23rd Aug 2022
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martech
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seo
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digital marketing
We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.
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Getty Images delves into the world of NFTs with Candy Digital
Tue, 24th May 2022
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cryptocurrency
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blockchain
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martech
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
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Similarweb acquires SEO and rank tracking company Rank Ranger
Mon, 23rd May 2022
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martech
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seo
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australian
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
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Validity and Red Sift enter data partnership to aid marketers
Mon, 9th May 2022
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big data
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bi
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data analytics
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
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Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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digital marketing
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techday
“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes TechDay truly unmatched when it comes to event partnership."
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Smith Brothers Media to drive marketing enhancements for Emperor Champagne
Tue, 12th Apr 2022
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martech
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website
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marketing
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 
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Dotdigital report helps companies to better serve customers
Thu, 10th Mar 2022
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crm
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cx
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martech
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
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Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
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martech
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seo
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mergers and acquisitions
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.
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Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
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martech
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seo
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strategy
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
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It’s time for digital marketers to dip their toes in Web 3.0
Fri, 4th Feb 2022
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big data
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bi
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data analytics
Web 3.0 is about to explode the internet as we know it, and digital marketers need to keep pace.
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Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Thu, 16th Dec 2021
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martech
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strategy
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startup
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
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Nuheara turns to programmatic solutions to boost marketing efforts
Tue, 17th Aug 2021
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martech
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digital marketing
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bench
"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”
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Marketers hone tactics as customers 'cling' to digital habits - Salesforce report
Mon, 16th Aug 2021
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martech
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digital marketing
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salesforce
A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.
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Australian consumers embrace online shopping post-pandemic
Wed, 23rd Jun 2021
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martech
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digital marketing
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online shopping
Australian consumers’ online shopping habits have grown despite restrictions and economic uncertainty brought on by COVID-19.
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AI and ML not being utilised enough in the digital marketing sphere — Gartner
Thu, 15th Apr 2021
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ai
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ml
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martech
A lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalised experiences to customers, according to Gartner.
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B2B marketing: Solving the big five challenges
Mon, 1st Mar 2021
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martech
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digital marketing
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marketing
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
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