Technology news for Asia's CFOs and financial decision-makers
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Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
Kiwis being taken for a ride with certification due to SEO fears
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
Digital advertising not a 'black hole' of distrust, says marketing expert
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
Report - Nine tips for tech companies to maximise growth
“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”
LiveRamp brings data-driven marketing platform to Australia
IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.
How AI is changing marketing exponentially - Gartner
How marketers can sort through the hype and manage the AI customer experience.
Demand for DXPs changing the technology landscape
DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.
Aussie indie digital marketers win Bing innovation partner award
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Marketing platform makes recommendations personal across user channels
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Asia Pacific marketers now global leaders in AI adoption – report
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
Forrester names Adobe leader in enterprise marketing and campaign management
Forrester included seven vendors in the report, evaluating each vendor across 40 criteria.
Kiwi digital agency secures German web award for second year running
In May, Resn expanded into Asia, opening an office in Shanghai, China.
Startup uses chatbot to simplify global digital marketing
MemePR’s marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service
Tourists feel the chill of Antarctica in Air NZ’s next safety video
Air NZ’s next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.
Marketing and messaging trends shaping Facebook Messenger this year
Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.
Maritime NZ’s innovative digital marketing campaign wins award
Maritime NZ’s innovative lifejacket campaign Virtual Coastwatch wins 2017 global advertising award.
Is your business ready for mobile first indexing?
Mobile-first indexing means that Google will use the mobile version of your website for indexing.
When digital marketing crosses the line into spam territory
Commercial messages can only be sent if businesses have express consent, inferred consent, or deemed consent.
Kiwi brands need to step up their game when it comes to digital experience
The report singled out online retailer Mighty Ape as having the best digital experience among all brands with a score of 35.
Distributor offering digital marketing as part of unique value proposition
Effective digital marketing is a key strategy for any business to reach its full potential in today’s digital environment.
Swinburne University and Adobe launch new post-grad digital marketing course
The course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
Yikes! What to do when your Facebook group is hijacked by competitors
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.