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How social advertising is becoming a source of customer intelligence
Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • Last week
Decile launches AI assistant eCommerce analytics MCP
Software-as-a-Service

Decile launches AI assistant eCommerce analytics MCP

Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week
LUMOS adds Pureprofile research to audience platform
Data Protection

LUMOS adds Pureprofile research to audience platform

Marketers will gain access to sentiment and research signals as LUMOS expands its audience graph with Pureprofile data.

By Mark Tarre • 4 min read • Last week
Cloudflare launches dashboard to track AI mentions
Marketing Technologies

Cloudflare launches dashboard to track AI mentions

Website owners can now see whether AI assistants cite or mention them, as Cloudflare's new dashboard targets a growing shift in discovery.

By Joseph Gabriel Lagonsin • 4 min read • This month
Thryv & Wix unveil partnership for small businesses
Software-as-a-Service

Thryv & Wix unveil partnership for small businesses

Small service firms could get a single platform for websites, bookings, marketing and payments if the tie-up is rolled out as planned.

By Karen Joy Bacudo • 4 min read • This month
Axi becomes DP World Tour's first online trading partner
Fintech

Axi becomes DP World Tour's first online trading partner

The deal gives the trading firm exposure to golf fans worldwide as it seeks to lift brand awareness in crowded overseas markets.

By Karen Joy Bacudo • 3 min read • Last month
AI search shift forces SMBs to rethink online discovery
Digital Transformation

AI search shift forces SMBs to rethink online discovery

Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.

By Sofiah Nichole Salivio • 6 min read • Last month

Stories from Other Regions

Digital marketing stories

AI search answers vary widely across major platforms
Software-as-a-Service

AI search answers vary widely across major platforms

A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.

By Sean Mitchell • 4 min read • Yesterday
Reach Studios launches AI retail event in Sheffield
Digital Transformation

Reach Studios launches AI retail event in Sheffield

Free invitation-only access will let northern merchants hear from Google Cloud and Trustpilot on how AI is reshaping online sales in Sheffield.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Love Island unknowns outshine influencers in growth
Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • Last week
Visual search is now a shopping channel, and most product pages aren't ready
Digital Transformation

Visual search is now a shopping channel, and most product pages aren't ready

Retailers risk losing high-intent shoppers as Google's camera-based search now drives millions of product queries each month.

By Mark Tarre • 5 min read • Last week
UK firms face GBP £525m revenue risk from old content
Digital Transformation

UK firms face GBP £525m revenue risk from old content

Outdated web pages and poor product data could erode customer trust and leave large UK businesses exposed to GBP £525 million in lost revenue.

By Mark Tarre • 5 min read • Last week
Blockchain ties up with Adclear on UK compliance checks
Software-as-a-Service

Blockchain ties up with Adclear on UK compliance checks

Stricter UK crypto ad rules are pushing firms to automate checks before publication, reducing the risk of compliance breaches and delays.

By Joseph Gabriel Lagonsin • 3 min read • Last week
AI search shift leaves products invisible to shoppers
Data governance

AI search shift leaves products invisible to shoppers

Retailers risk losing shoppers to AI answers as poor product data leaves items absent from recommendations and search clicks fall.

By Mark Tarre • 4 min read • Last week
realestate.com.au launches AI property search suite
Artificial Intelligence

realestate.com.au launches AI property search suite

Buyers may find homes faster as the platform widens conversational search across apps, while agents gain tools to sharpen listings and campaigns.

By Sean Mitchell • 4 min read • Last week
London small firms lead UK in AI use, survey finds
Digital Transformation

London small firms lead UK in AI use, survey finds

London's small firms are more likely to be adopting AI, with 41% already using it as faster-growing businesses embrace the technology.

By Sean Mitchell • 4 min read • Last week
Authentic Digital named Semrush's first NZ partner
Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Last month