CFOtech Asia - Technology news for CFOs & financial decision-makers

Hootsuite stories

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Hootsuite 2021 Impact Report shows workforce more diverse
Wed 4 May 2022
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sustainable it
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microsoft teams
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diversity
Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.
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Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu 27 Jan 2022
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social media
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marketing
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social media listening
More than 58% of the global population now uses social media - so which platform is leading the pack?
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Hootsuite deepens partnership with Microsoft Teams
Fri 3 Sep 2021
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microsoft
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uc
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microsoft teams
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
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A year of COVID-19: New Zealand's online behaviour revealed
Tue 23 Feb 2021
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hootsuite
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covid-19
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
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Facebook ad engagement equal to social networking, study finds
Tue 2 Feb 2021
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facebook
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social media
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social networking
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social. 
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Hootsuite announces acquisition of SaaS provider Sparkcentral
Tue 12 Jan 2021
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saas
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social media
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hootsuite
"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."
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Hootsuite launches integration with Dynamics 365
Tue 17 Nov 2020
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microsoft
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crm
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martech
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
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Social media plays important part in B2B decision-making - Hootsuite report
Fri 30 Oct 2020
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social media
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b2b
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b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Wed 23 Sep 2020
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crm
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cx
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martech
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
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3.96 billion people now use social media
Mon 27 Jul 2020
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social media
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online advertising
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hootsuite
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."
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Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Mon 23 Mar 2020
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wfh
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social media
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remote working
Hootsuite has announced free access to its professional plan for all non-for-profit organisations and small businesses in a bid to support them through the COVID-19 outbreak and its impacts. 
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Social commerce growing in South East Asia markets
Thu 24 Oct 2019
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social media
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online shopping
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econsultancy
"With 90% of internet users in South East Asia connecting to the internet using their smartphone, the opportunity to engage with shoppers is vast."
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Hootsuite leads the social engagement charge - Forrester report
Wed 24 Apr 2019
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bi
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big data
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data analytics
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.
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Hootsuite integrates with Adobe Experience Platform
Thu 28 Mar 2019
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big data
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bi
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data analytics
This integration will bring insights from social activity to Adobe’s real-time customer profile.
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Hootsuite's five social trends marketers should take note of
Fri 7 Dec 2018
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cx
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martech
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social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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Hootsuite's new social media integrations for LinkedIn
Mon 19 Nov 2018
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linkedin
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hootsuite
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social media management
Companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.
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Study finds social media for businesses is more than just marketing
Wed 19 Sep 2018
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martech
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commerce systems
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social media
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.
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Four ways social media management software is transforming CX
Fri 1 Jun 2018
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crm
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cx
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martech
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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Hootsuite gets ‘premier’ status within Adobe partner program
Wed 13 Dec 2017
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partner programmes
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martech
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creative technologies
Hootsuite will be working closely with Adobe to bring new solutions to market.
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Hootsuite names Conversologie their first NZ partner
Mon 4 Sep 2017
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martech
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digital marketing
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partnerships
Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.
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Hootsuite's Amplify for Selling helps leverage social media for sales
Wed 21 Jun 2017
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forrester research
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hootsuite
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social selling
A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.
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Forrester names Hootsuite leader in social media management solutions
Wed 14 Jun 2017
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forrester research
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hootsuite
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report
Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.
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Hootsuite announces $5mil integration fund for social business apps
Mon 1 May 2017
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cloud
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developers
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social media
Funded applications will receive go-to-market support and opportunities to participate in co-marketing initiatives.
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A wise media tool
Sun 1 Aug 2010
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social media
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twitter
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hootsuite
You’ll need a tool to streamline your conversations to make your social media work for you!
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