Hootsuite stories
Social trends report unfolds brand-customer disconnect
Last month
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content creation
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hootsuite
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roi
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
Hootsuite's harmony-themed campaign disrupts B2B marketing norms
Fri, 27th Oct 2023
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innovation
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productivity
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b2b
Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.
KAWO strengthens ties with Hootsuite for better access to Chinese market
Tue, 24th Oct 2023
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facebook
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instagram
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wechat
KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
Hootsuite 2021 Impact Report shows workforce more diverse
Wed, 4th May 2022
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dei
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microsoft teams
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sustainable it
Hootsuite's 2021 Impact Report reveals its efforts in social impact, diversity, equity, inclusion, and corporate responsibility.
Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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digital marketing
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social media
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social media listening
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
Hootsuite deepens partnership with Microsoft Teams
Fri, 3rd Sep 2021
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microsoft
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uc
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microsoft teams
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
A year of COVID-19: New Zealand's online behaviour revealed
Tue, 23rd Feb 2021
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hootsuite
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covid-19
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
Facebook ad engagement equal to social networking, study finds
Tue, 2nd Feb 2021
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facebook
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social media
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social networking
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.
Hootsuite announces acquisition of SaaS provider Sparkcentral
Tue, 12th Jan 2021
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saas
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social media
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hootsuite
Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.
Hootsuite launches integration with Dynamics 365
Tue, 17th Nov 2020
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microsoft
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crm
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martech
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
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social media
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b2b
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b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Wed, 23rd Sep 2020
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crm
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cx
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martech
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
3.96 billion people now use social media
Mon, 27th Jul 2020
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advertising
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social media
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hootsuite
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Mon, 23rd Mar 2020
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wfh
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social media
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remote working
Hootsuite offers free pro plan to aid non-profits and SMEs amid COVID-19 crisis.
Social commerce growing in South East Asia markets
Thu, 24th Oct 2019
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social media
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online shopping
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hootsuite
SE Asia marketers embrace social commerce, yet integration lags, states Econsultancy report.
Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
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bi
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big data
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data analytics
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
Hootsuite integrates with Adobe Experience Platform
Thu, 28th Mar 2019
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big data
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bi
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data analytics
Hootsuite & Adobe deepen ties with new integration, enhancing omni-channel marketing.
Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
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cx
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martech
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social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
Hootsuite's new social media integrations for LinkedIn
Mon, 19th Nov 2018
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linkedin
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hootsuite
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social media management
Companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.
Study finds social media for businesses is more than just marketing
Wed, 19th Sep 2018
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martech
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commerce systems
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digital marketing
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.
Four ways social media management software is transforming CX
Fri, 1st Jun 2018
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crm
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cx
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martech
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
Hootsuite gets ‘premier’ status within Adobe partner program
Wed, 13th Dec 2017
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partner programmes
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martech
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creative technologies
Hootsuite will be working closely with Adobe to bring new solutions to market.
Hootsuite names Conversologie their first NZ partner
Mon, 4th Sep 2017
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martech
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digital marketing
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partnerships
Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.
Hootsuite's Amplify for Selling helps leverage social media for sales
Wed, 21st Jun 2017
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forrester research
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hootsuite
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social selling
A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.