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Hootsuite stories

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Marketers face budget losses as outdated AI tools lag behind trends

Thu, 26th Jun 2025
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Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.
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Social trends report unfolds brand-customer disconnect

Thu, 16th Nov 2023
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Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
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Hootsuite's harmony-themed campaign disrupts B2B marketing norms

Fri, 27th Oct 2023
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Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.
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KAWO strengthens ties with Hootsuite for better access to Chinese market

Tue, 24th Oct 2023
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KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
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Hootsuite 2021 Impact Report shows workforce more diverse

Wed, 4th May 2022
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Hootsuite's 2021 Impact Report reveals its efforts in social impact, diversity, equity, inclusion, and corporate responsibility.
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Social media user numbers swell to 58% of world's population, spurring social commerce boom

Thu, 27th Jan 2022
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Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
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Hootsuite deepens partnership with Microsoft Teams

Fri, 3rd Sep 2021
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The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
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A year of COVID-19: New Zealand's online behaviour revealed

Tue, 23rd Feb 2021
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A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
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Facebook ad engagement equal to social networking, study finds

Tue, 2nd Feb 2021
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Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.
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Hootsuite announces acquisition of SaaS provider Sparkcentral

Tue, 12th Jan 2021
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Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.
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Hootsuite launches integration with Dynamics 365

Tue, 17th Nov 2020
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The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
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Social media plays important part in B2B decision-making - Hootsuite report

Fri, 30th Oct 2020
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B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Firms that use social as a 'megaphone' miss out on transformation - Hootsuite

Wed, 23rd Sep 2020
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Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
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3.96 billion people now use social media

Mon, 27th Jul 2020
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Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
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Hootsuite offers free pro plan to non profits and SMBs during COVID-19

Mon, 23rd Mar 2020
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Hootsuite is offering free access to its pro plan for non-profits and small businesses until 1 July 2020 amid the COVID-19 crisis.
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Social commerce growing in South East Asia markets

Thu, 24th Oct 2019
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Social commerce in South East Asia is booming, with 96% of marketers in a new survey foreseeing its growing importance over the next five years.
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Hootsuite leads the social engagement charge - Forrester report

Wed, 24th Apr 2019
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Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
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Hootsuite integrates with Adobe Experience Platform

Thu, 28th Mar 2019
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Hootsuite partners with Adobe Experience Platform to integrate social media insights, empowering omni-channel marketing through six new solutions.
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Hootsuite's five social trends marketers should take note of

Fri, 7th Dec 2018
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These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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Hootsuite's new social media integrations for LinkedIn

Mon, 19th Nov 2018
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Hootsuite launches new LinkedIn integrations, allowing businesses to schedule video posts, @mention Pages, and monitor engagement directly through its platform.