Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.

More than 58% of the global population now uses social media - so which platform is leading the pack?

The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.

A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.

Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social. 

"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.

“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."

Hootsuite has announced free access to its professional plan for all non-for-profit organisations and small businesses in a bid to support them through the COVID-19 outbreak and its impacts. 

"With 90% of internet users in South East Asia connecting to the internet using their smartphone, the opportunity to engage with shoppers is vast."

“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.

This integration will bring insights from social activity to Adobe’s real-time customer profile.

These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.

Companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.

Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.

Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.

Hootsuite will be working closely with Adobe to bring new solutions to market.

Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.

A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.

Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.

Funded applications will receive go-to-market support and opportunities to participate in co-marketing initiatives.

You’ll need a tool to streamline your conversations to make your social media work for you!