Hootsuite stories

Hootsuite 2021 Impact Report shows workforce more diverse
Wed, 4th May 2022
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sustainable it
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microsoft teams
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diversity
Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.

Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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social media
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marketing
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social media listening
More than 58% of the global population now uses social media - so which platform is leading the pack?

Hootsuite deepens partnership with Microsoft Teams
Fri, 3rd Sep 2021
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microsoft
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uc
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microsoft teams
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.

A year of COVID-19: New Zealand's online behaviour revealed
Tue, 23rd Feb 2021
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hootsuite
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covid-19
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.

Facebook ad engagement equal to social networking, study finds
Tue, 2nd Feb 2021
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facebook
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social media
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social networking
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.

Hootsuite announces acquisition of SaaS provider Sparkcentral
Tue, 12th Jan 2021
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saas
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social media
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hootsuite
"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."

Hootsuite launches integration with Dynamics 365
Tue, 17th Nov 2020
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microsoft
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crm
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martech
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.

Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
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social media
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b2b
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b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Wed, 23rd Sep 2020
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crm
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cx
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martech
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.

3.96 billion people now use social media
Mon, 27th Jul 2020
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advertising
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social media
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hootsuite
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."

Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Mon, 23rd Mar 2020
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wfh
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social media
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remote working
Hootsuite has announced free access to its professional plan for all non-for-profit organisations and small businesses in a bid to support them through the COVID-19 outbreak and its impacts.

Social commerce growing in South East Asia markets
Thu, 24th Oct 2019
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social media
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online shopping
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econsultancy
"With 90% of internet users in South East Asia connecting to the internet using their smartphone, the opportunity to engage with shoppers is vast."

Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
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bi
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big data
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data analytics
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.

Hootsuite integrates with Adobe Experience Platform
Thu, 28th Mar 2019
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big data
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bi
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data analytics
This integration will bring insights from social activity to Adobe’s real-time customer profile.

Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
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cx
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martech
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social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.

Hootsuite's new social media integrations for LinkedIn
Mon, 19th Nov 2018
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linkedin
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hootsuite
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social media management
Companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.

Study finds social media for businesses is more than just marketing
Wed, 19th Sep 2018
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martech
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commerce systems
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social media
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.

Four ways social media management software is transforming CX
Fri, 1st Jun 2018
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crm
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cx
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martech
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.

Hootsuite gets ‘premier’ status within Adobe partner program
Wed, 13th Dec 2017
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partner programmes
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martech
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creative technologies
Hootsuite will be working closely with Adobe to bring new solutions to market.

Hootsuite names Conversologie their first NZ partner
Mon, 4th Sep 2017
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martech
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digital marketing
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partnerships
Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.

Hootsuite's Amplify for Selling helps leverage social media for sales
Wed, 21st Jun 2017
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forrester research
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hootsuite
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social selling
A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.

Forrester names Hootsuite leader in social media management solutions
Wed, 14th Jun 2017
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forrester research
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hootsuite
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report
Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.

Hootsuite announces $5mil integration fund for social business apps
Mon, 1st May 2017
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cloud services
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developers
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social media
Funded applications will receive go-to-market support and opportunities to participate in co-marketing initiatives.

A wise media tool
Sun, 1st Aug 2010
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social media
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twitter
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hootsuite
You’ll need a tool to streamline your conversations to make your social media work for you!