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Marketing stories

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Australian marketers looking to improve outcomes with generative AI
Yesterday
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digital transformation
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salesforce
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marketing
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
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Australian consumers report data-sharing concerns
3 days ago
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privacy
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marketing
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data sharing
Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.
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Untie Nots wins deal with largest supermarket chain in Singapore
Last week
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marketing
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singapore
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loyalty programmes
"We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months' post the acquisition."
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Why marketers need to activate customer data in real-time
Last month
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cdp
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marketing
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digitalisation
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.
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Mortar AI forms new collaboration to develop SaaS marketing platform
Last month
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saas
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cx
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it automation
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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advertising
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communications
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marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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New Relic strengthens partner ecosystem with latest additions
Fri, 21st Apr 2023
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partner programmes
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marketing
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asia pacific
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.
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Security issues drive Aussie companies to adopt new CMS
Thu, 20th Apr 2023
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developers
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marketing
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cms
Surveying 160 respondents across Australia, the report, a common pain point cited as motivating respondents to make the switch to a new CMS was security issues (22%).
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New Storyblok fund encourages content management innovation
Thu, 6th Apr 2023
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martech
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developers
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marketing
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.
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Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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marketing
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adobe
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nvidia
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
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Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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marketing
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adobe
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accenture
"Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains."
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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cdp
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marketing
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adobe
"Companies that aren't diversifying their strategies are leaving money on the table today, and hurting their chances of gaining competitive advantages in the future."
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Exclusive: Zoho owes Aussie success to its partner network
Tue, 14th Mar 2023
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ai
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marketing
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sales
Zoho launched in Australia in 2019 and has launched numerous new apps, created many new jobs and grown its customer base in the region exponentially.
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Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
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marketing
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branding
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financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
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Meet the metaverse generation: What consumers want from the metaverse
Fri, 10th Mar 2023
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metaverse
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retailers
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marketing
“There has been a lot of hype about the potential of the metaverse, but very little is known about what consumers expect."
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IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
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marketing
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branding
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iwd
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce
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Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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customers
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marketing
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adobe
The global survey of more than 9,000 executives, practitioners, and agency employees also explores the technology investments and strategies that set industry leaders apart.
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Revolutionise your marketing strategy in 2023 with these AI tools
Tue, 28th Feb 2023
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ai
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productivity
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marketing
If you're a content creator, a marketer, or a business owner, there are numerous AI tools available that can aid you in your day-to-day work.
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Email programs critical for business growth, report finds
Fri, 24th Feb 2023
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email
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marketing
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communication
"Email is a powerhouse communication tool that can drive business results with the right strategy, partners, and tactics in place."
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How tech businesses can tell a good brand story
Wed, 15th Feb 2023
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it industry
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marketing
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branding
The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.
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Melbourne Airport engages KPMG for managed IT services
Tue, 14th Feb 2023
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paas
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managed services
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kpmg
KPMG will support Melbourne Airport's Microsoft Dynamics implementation across financials, supply chain, sales, customer service and marketing.
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Brands urged to help create "future that matters"
Wed, 8th Feb 2023
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marketing
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branding
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environment
"The trends we've identified should inspire brands to put people and what matters to them at the heart of product and service innovation for 2023 and beyond."
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Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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TechDay's different story types explained
Sun, 8th Jan 2023
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marketing
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techday
Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.
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