CFOtech Asia - Technology news for CFOs & financial decision-makers

Marketing stories

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Visuals an eye-catcher for leaders when browsing B2B content
Last week
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Gartner releases top 5 predictions for marketing leaders
Last month
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gartner
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privacy
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data
"Marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands."
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Amperity announces marketing and advertising support for AWS
Last month
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aws
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digital transformation
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cdp
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
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Marketers struggling to make use of data - MoEngage
Thu, 24th Nov 2022
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cx
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marketing
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report
"Marketers have volumes of data about their customers, but they suffer from a lack of analysis and insights to use that data correctly."
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LinkedIn investigates role of CMOs in business recovery and success
Fri, 18th Nov 2022
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cmo
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linkedin
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marketing
"While we know the economy is in a state of flux, it's important that marketers continue to invest in marketing as by pulling back investment, they risk long term damage."
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Amperity strengthens its leadership team with two new hires
Wed, 16th Nov 2022
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marketing
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leadership
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appointments
Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.
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Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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marketing
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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Australian marketers facing barriers to growth - report
Fri, 4th Nov 2022
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marketing
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linkedin
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hubspot
Marketers in Australia are currently facing barriers to growth including corporate silos and under-resourced teams amid changing microeconomic climate.
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BuyersCircle onboards profile of leading international brands
Fri, 14th Oct 2022
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marketing
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digital business
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retail
Over 100 new brands have been added to the BuyersCircle community in the last three months, now available for consumers to shop.
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Why the financial services industry needs to embrace ‘relationship marketing’
Tue, 11th Oct 2022
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fintech
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open source
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retail
With more fintech disruptors joining the financial sector, digitally-savvy customers have more choice than ever at their fingertips — and they’re searching for the best deals.
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How Infosys Consulting is driving better data-driven solutions for ASEAN
Thu, 8th Sep 2022
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bi
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big data
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data analytics
Trends across the market have continued to show that customers are expecting transactional banking activities to be completely effortless.
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CM Group recognised as Best Overall MarTech Company
Tue, 16th Aug 2022
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cloud
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martech
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management
MarTech Breakthrough has ranked CM Group as the Best Overall MarTech Company for the third year running and Cheetah Digital as Best Overall Marketing Campaign Management Solution.
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Facebook NZ financial report reveals notable revenue increase
Thu, 4th Aug 2022
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microsoft teams
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metaverse
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profit
Revenue from contracts with customers increased by NZD$1,089,292 compared to 2020's figures.
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Why it's time to 'dial up' the power of mobile marketing
Mon, 18th Jul 2022
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smartphones
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marketing
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customers
For marketers and brands, the obsession with our mobiles translates into endless opportunities, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm.
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Marketing technologies set to increase revenues - study
Thu, 7th Jul 2022
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martech
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cdp
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financial results
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.
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New ASB campaign helps young people better understand money
Wed, 6th Jul 2022
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devops
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marketing
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asb
ASB is helping 18 to 24-year-olds take advantage of financial possibilities and better understand the world of money.
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TechDay's different story types explained
Mon, 20th Jun 2022
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marketing
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techday
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faq
Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.
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Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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martech
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cdp
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cookies
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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Revenue operations is taking centre stage
Wed, 18th May 2022
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customers
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marketing
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sales
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape. 
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Lightspeed launches all-in-one marketing platform in ANZ
Wed, 18th May 2022
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open source
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nz
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australian
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
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ComCom welcomes new marketing codes for the telecom industry
Tue, 17th May 2022
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broadband
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commerce commission
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telecommunications
The Commerce Commission is welcoming the creation of new marketing codes for the telecommunications industry.
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Veryfi announces Mobile Receipt Capture for D2C marketing apps
Fri, 13th May 2022
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smartphones
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technology gifts
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data management
Veryfi has announced a new enhancement to its portfolio, with Mobile Receipt Capture for direct-to-consumer marketing apps.
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Validity and Red Sift enter data partnership to aid marketers
Mon, 9th May 2022
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big data
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bi
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data analytics
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
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Smith Brothers Media wins big at Horizon Interactive Awards
Mon, 2nd May 2022
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creative technologies
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advertising
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awards
Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.
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