Marketing stories
Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.
Early adopters are seeing stronger returns as AI agents move from trials into core operations across customer service, security and support.
AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.
Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.
Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.
The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
The update aims to make image generation more useful for work, with better text rendering and layout accuracy for business users.
Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.
Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.
Strong search demand for children’s designs is prompting Canva to expand licensed content, with more than 60 PEPPA PIG templates now live.
Marketers under pressure to curb misinformation can now use a score that filters out weak AI-assisted content in PlatformAlt5's BriefBrain app.
Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.
For CIOs, independent coverage can reveal whether a vendor’s online prominence reflects real market traction or just polished marketing.
The warehouse clear-out freed space for a major supply chain group while diverting 2.5 tonnes of old electronics from landfill.
Pressure from regulators and Google is putting firms at risk of hefty penalties if they screen out unhappy customers before asking for public reviews.
Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.
Most Australians want AI-made content clearly labelled, as 89% back tougher regulation and 62% warn of damaged trust from deception.
Businesses risk slower sites, weaker security and lost leads if they overlook core WordPress tools that help sites run smoothly and rank better.
