Merkle's report underscores the power of personalisation in APAC
Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.
Revolent to address growing cloud skills gap in the region
Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.
Fluent Commerce partners Merkle to implement OMS for VF Corp
Fluent Commerce is supporting the apparel and footwear company VF Corporation by partnering with customer experience firm Merkle to implement a new OMS.
Havas Market× names Rebecca Tos as Managing Partner
Havas Media Group appoints Rebecca Tos as Managing Partner to head new Havas Market× division offering full customer journey engagement for marketers.
Gentrack and Merkle bring Salesforce solutions to utilities
Gentrack is a Salesforce consulting partner, and both Merkle and Gentrack have invested in integrating and implementing Salesforce's energy and utility cloud.