Merkle stories

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.

Fluent Commerce, the Australian OMS provider, revitalises its global channel partner programme, aiming to stimulate the OMS wave and strengthen its diverse partnerships.

Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.

Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.

Fluent Commerce is supporting the apparel and footwear company VF Corporation by partnering with customer experience firm Merkle to implement a new OMS.

Havas Media Group appoints Rebecca Tos as Managing Partner to head new Havas Market× division offering full customer journey engagement for marketers.

Gentrack is a Salesforce consulting partner, and both Merkle and Gentrack have invested in integrating and implementing Salesforce's energy and utility cloud.