PubMatic Stories

Asian Stories

PubMatic stories

Kartik Mehta appointed Channel Factory's head of Asia growth markets

Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.

By Imee Dequito • 3 min read • Wed, 20th Mar 2024

Marketing Technologies

PubMatic appoints new leader for Southeast Asia, Korea

PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.

By Zach Thompson • 2 min read • Thu, 26th Jan 2023

Global Stories

PubMatic stories

PubMatic

PubMatic finds co-viewing lifts CTV ad action in APAC

Shared viewing on connected TV is driving stronger recall and post-ad action across Asia-Pacific, according to PubMatic's survey.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 23rd Apr 2026

Marketing Technologies

Foxtel & PubMatic debut programmatic live sport ads

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026

Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026

Data Protection

Australia under-16 social media ban sparks backlash

Australia's under-16 social media ban faces mounting criticism amid doubts over age checks, privacy risks and the impact on advertisers.

By Shannon Williams • 4 min read • Fri, 12th Dec 2025

Marketing Technologies

Yahoo expands identity solutions with new publisher tools

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

By Kaleah Salmon • 3 min read • Thu, 24th Oct 2024

Marketing Technologies

Yahoo identity solutions expand access across key SSPs

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

By Shannon Williams • 3 min read • Wed, 23rd Oct 2024

Marketing Technologies

Vevo & PubMatic team up for global CTV inventory access

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.

By Kaleah Salmon • 3 min read • Fri, 23rd Feb 2024

Monetisation

Peter Barry rejoins PubMatic in Sydney as VP, Addressability

Tech firm PubMatic appoints Peter Barry as VP, Addressability and Commerce Media for APAC, returning him to his home country of Australia to boost commerce media revenue using the company's Convert platform.

By Imee Dequito • 2 min read • Mon, 19th Feb 2024

Marketing Technologies

PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC

Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.

By Imee Dequito • 2 min read • Thu, 30th Nov 2023

Quantcast

PubMatic appoints Dylan Robinson as Country Manager

Digital media veteran Dylan Robinson appointed as PubMatic's country manager for Aus & NZ, bringing 15 years of publishing and ad tech experience.

By Zach Thompson • 1 min read • Fri, 1st Apr 2022

Virtualisation

VMware ANZ up for Women Leading Tech award

The Awards celebrate women's achievement in the tech industry, and aims to ensure that women are part of history, not forgotten.

By Sara Barker • 3 min read • Thu, 19th Mar 2020

Marketing Technologies

Adobe Advertising Cloud deploys initiative to deliver fee transparency

Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.

By Patrick Martlew • 2 min read • Wed, 18th Oct 2017