Social Media stories

Despite 44% of Australian SMEs foreseeing AI's impact on their sector within five years, only 19% currently use AI tools.

As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.

Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.

Over 80% of Australian consumers rely on user-generated content to influence purchase decisions, finds Bazaarvoice.

Norton study uncovers that one-third of New Zealanders have fallen victim to online scams, losing an average of NZD700.72.

GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.

Australian consumer spending is set to decrease this festive season due to cost-of-living pressures, says Sitecore report.

X, formerly known as Twitter, is set to charge new users in New Zealand and the Philippines an annual fee of $1 to combat spam and bot accounts.

The CMA investigates the UK's £7.5bn cloud services market for potential competition issues impeding businesses.

Web and API assaults in APJ's financial sector jumped 36%, with Australia, Singapore, and Japan most targeted.

Photographs, home addresses, and date of birth were among the personal details available online through search engines.

Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).

The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.

Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.

2023 Federal Budget Funds Initiatives to Bridge Australia's Digital Divide and Enhance Connectivity in Transport, Manufacturing, and Stadium sectors.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

Cybercriminals are using popular social media reference landing page, Linktree, to trick victims into giving up their credentials, warns Avanan.

GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.

Telegram, the popular instant messaging app known for its privacy features, has gained popularity for personal and professional communication.

New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.