Social Media stories

SMEs slow to adopt AI despite recognising future impact
Last week
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innovation
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social media
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myob
Despite 44% of Australian SMEs foreseeing AI's impact on their sector within five years, only 19% currently use AI tools.

Social commerce strategies: changing the retail game plan
Last month
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online shopping
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gen z
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social media
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.

AI technologies heighten risk of Black Friday scams in Australia
Last month
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social media
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scams
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instagram
Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.

Australian shoppers heavily rely on user-generated content for purchases
Last month
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reviews
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social media
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quality
Over 80% of Australian consumers rely on user-generated content to influence purchase decisions, finds Bazaarvoice.

Survey reveals alarming rate of online scams targeting New Zealanders
Last month
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dark web
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norton
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social media
Norton study uncovers that one-third of New Zealanders have fallen victim to online scams, losing an average of NZD700.72.

GroupM and Criteo announce first-ever Asia Pacific partnership for omnichannel commerce
Thu, 26th Oct 2023
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email
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innovation
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social media
GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.

AI to play an important role in Australian Christmas shopping
Mon, 23rd Oct 2023
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christmas
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inflation
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social media
Australian consumer spending is set to decrease this festive season due to cost-of-living pressures, says Sitecore report.

X/Twitter targets New Zealand with new annual subscription fee
Thu, 19th Oct 2023
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nz
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social media
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twitter
X, formerly known as Twitter, is set to charge new users in New Zealand and the Philippines an annual fee of $1 to combat spam and bot accounts.

CMA launches probe into £7.5bn UK Cloud Services market
Fri, 6th Oct 2023
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cloud services
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cx
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online services
The CMA investigates the UK's £7.5bn cloud services market for potential competition issues impeding businesses.

Web application & API attacks surge in APJ financial sector: Akamai Report
Thu, 28th Sep 2023
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cybersecurity
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japan
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social media
Web and API assaults in APJ's financial sector jumped 36%, with Australia, Singapore, and Japan most targeted.

Quarter adults wish personal info not available online:Uswitch
Fri, 1st Sep 2023
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broadband
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cybersecurity
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online security
Photographs, home addresses, and date of birth were among the personal details available online through search engines.

Gaming fast becoming the new social for Generation Alpha
Thu, 17th Aug 2023
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gaming
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social media
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online games
Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).

The dark side of social media influencers: facilitating counterfeit trade
Thu, 10th Aug 2023
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cybersecurity
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social media
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counterfeits
The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.

Scammers luring Kiwis in with Google Adwords, social media
Mon, 24th Jul 2023
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cybersecurity
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social media
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scams
Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.

Powering and advancing Australia’s connectivity landscape
Tue, 18th Jul 2023
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wireless networks
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wifi
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social media
2023 Federal Budget Funds Initiatives to Bridge Australia's Digital Divide and Enhance Connectivity in Transport, Manufacturing, and Stadium sectors.

A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

Shoppers more likely to purchase a product with influencer support
Fri, 23rd Jun 2023
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social media
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smb
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retail
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

cybercriminals using Linktree to steal credentials
Wed, 26th Apr 2023
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cybersecurity
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social media
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check point software
Cybercriminals are using popular social media reference landing page, Linktree, to trick victims into giving up their credentials, warns Avanan.

Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
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cx
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social media
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branding
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.

What is Telegram's and what are the key reasons to use it?
Fri, 17th Feb 2023
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social media
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communications
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messaging
Telegram, the popular instant messaging app known for its privacy features, has gained popularity for personal and professional communication.

New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
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advertising
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social media
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meta
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

Internet users actively seeking best brands from sea of options
Tue, 31st Jan 2023
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internet
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social media
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meltwater
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.