Social Media stories
SMEs slow to adopt AI despite recognising future impact
Despite 44% of Australian SMEs foreseeing AI's impact on their sector within five years, only 19% currently use AI tools.
Social commerce strategies: changing the retail game plan
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
AI technologies heighten risk of Black Friday scams in Australia
Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.
Australian shoppers heavily rely on user-generated content for purchases
Over 80% of Australian consumers rely on user-generated content to influence purchase decisions, finds Bazaarvoice.
Survey reveals alarming rate of online scams targeting New Zealanders
Norton study uncovers that one-third of New Zealanders have fallen victim to online scams, losing an average of NZD700.72.
GroupM and Criteo announce first-ever Asia Pacific partnership for omnichannel commerce
GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.
AI to play an important role in Australian Christmas shopping
Australian consumer spending is set to decrease this festive season due to cost-of-living pressures, says Sitecore report.
X/Twitter targets New Zealand with new annual subscription fee
X, formerly known as Twitter, is set to charge new users in New Zealand and the Philippines an annual fee of $1 to combat spam and bot accounts.
CMA launches probe into £7.5bn UK Cloud Services market
The CMA investigates the UK's £7.5bn cloud services market for potential competition issues impeding businesses.
Web application & API attacks surge in APJ financial sector: Akamai Report
Web and API assaults in APJ's financial sector jumped 36%, with Australia, Singapore, and Japan most targeted.
Quarter adults wish personal info not available online:Uswitch
Photographs, home addresses, and date of birth were among the personal details available online through search engines.
Gaming fast becoming the new social for Generation Alpha
Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).
The dark side of social media influencers: facilitating counterfeit trade
The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.
Scammers luring Kiwis in with Google Adwords, social media
Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.
Powering and advancing Australia’s connectivity landscape
2023 Federal Budget Funds Initiatives to Bridge Australia's Digital Divide and Enhance Connectivity in Transport, Manufacturing, and Stadium sectors.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
Shoppers more likely to purchase a product with influencer support
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.
cybercriminals using Linktree to steal credentials
Cybercriminals are using popular social media reference landing page, Linktree, to trick victims into giving up their credentials, warns Avanan.
Higher social media spend by Australian SMEs in 2023: GetApp
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
Biggest drawback of social media for SMEs? Copycats
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
Listen and act: Why hotels need better guest engagement
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.
What is Telegram's and what are the key reasons to use it?
Telegram, the popular instant messaging app known for its privacy features, has gained popularity for personal and professional communication.
New research finds Facebook lost ad market share in Q4 2022
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
Internet users actively seeking best brands from sea of options
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.