Social Media stories - Page 2
Gen Z drives shift from ads to creator-led influence
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Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
AI & TikTok trends reshape Kiwi Christmas cooking
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social media
TikTok trends, AI tools and global flavours are transforming Kiwi Christmas menus, as Appetise data shows earlier, budget-savvy festive planning.
Gen Z ‘Returniture’ trend piles pressure on UK retailers
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Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
Viral festival moment boosts demand for Huski flutes
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social media
A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.
Avast warns of surge in fake online shops in Australia
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Avast flags 430,000 blocked visits to fake online shops in Australia, warning scam “ghost stores” will surge over summer sales and Christmas.
Australia Post campaign boosts Parcel Locker rewards
Last week
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social media
Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.
YouTube Recap brings annual viewing summaries to NZ
This month
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social media
YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.
How AI, social commerce & experience will reshape retail in 2026
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By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.
Social shopping sees record Black Friday surge as UK eCommerce grows
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UK eCommerce sales surged 27% during Black Friday as social media platforms like TikTok fueled a 152% global rise in social shopping transactions.
AI-powered scams rise in complexity as Aussies lose AUD $945M
This month
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AI-powered scams have caught Australians out, with losses hitting AUD $945M in 2024 as fraudsters exploit sophisticated, multi-channel tactics.
Etaily secures SMBC-led funding to fuel Southeast Asia growth
This month
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social media
Etaily secures over USD $24 million in SMBC-led funding to boost social commerce growth and regional expansion across Southeast Asia.
UK brands ramp up influencer budgets with focus on micro-creators
This month
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UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.
US online sales hit USD $14.25 billion on Cyber Monday 2025
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US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.
Every retail company needs to be a technology company
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Retailers in Australia and New Zealand must act like technology firms, using real-time data and strong security to thrive during peak shopping seasons.
Thryv launches AI marketing tool to boost home service growth
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Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.
Agentic AI, quantum risks & evolving threats to define 2026
This month
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KnowBe4 predicts agentic AI, quantum computing, and cybercrime evolution will reshape global cybersecurity and workforce practices in 2026.
Australians back under-16 social media ban but doubt efficacy
This month
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Most Australians support banning social media for under-16s but doubt the ban's effectiveness, favouring a mix of restrictions and education instead.
Half of New Zealand’s small businesses lack websites as consumers turn away from social media
Last month
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Nearly half of New Zealand’s small businesses lack a website, despite 74% of consumers valuing websites over social media for engaging with organisations.
Black Friday: shoppers & retailers face rising cyber threats
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Around 60% of UK adults plan to shop this Black Friday, as retailers brace for rising cybercrime targeting fast-paced online sales and AI-driven bots.
Friendly fraud set to surge by 25% over peak holiday shopping days
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Friendly fraud is set to rise by 25% over the peak holiday shopping days, with transactions averaging USD $291, costing retailers billions globally.