Social Media stories

Social media creators urged to treat content as a business as dashboard payouts ignore platform cuts, tax and rising running costs.

Coegi appoints Chris Kotyck EVP of Digital Operations to scale programmatic and social media services across North America from Canada.

As generative AI spreads rapidly, experts warn governance is lagging and call for enforceable audits, red teaming and continuous oversight.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

Preston’s restored red phone boxes are set to become a permanent LED art canvas, blending heritage street furniture with digital culture.

New Zealand faces a 271% jump in fake shop scams as criminals exploit routine clicks, QR scans and DIY guides to trick online shoppers.

Marketers’ AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

Online shopping scams in the UK jumped 416% in late 2025 as malvertising, social media fake shops and deepfake frauds surged, Gen warns.

Attackers are abusing LinkedIn private messages to deliver Python-based malware via booby-trapped archives, ReliaQuest has warned.

Australian parents report rising back-to-school stress, with many turning to printed planners and checklists to cut screens and calm mornings.

New Zealand health experts warn AI diet tips and unregulated social media weight-loss pills are fuelling dangerous, hidden health risks.

First Media joins MMC as an LP, boosting the venture fund’s media-for-equity firepower with wider digital, social and TV ad reach for start-ups.

Governments worldwide tighten social media age checks for children, fuelling demand for privacy-friendly facial age estimation tools.

A deepfake surge is driving relentless AI-powered celebrity scams, with persona kits and adaptive fraud campaigns eroding online trust.

Ofcom has opened a probe into X over claims its Grok AI tool enabled deepfake sexual images, testing the UK’s new Online Safety Act.

Cyber crime reports to Action Fraud have jumped 37% in five years, but analysts warn hidden enterprise losses run to hundreds of millions.

PR teams face flat budgets, leadership disconnects and AI disruption as they struggle to prove impact and align with business goals.

Australian online florist LVLY is shortlisted in three customer service and online retail categories at the 2026 Inside Retail awards.

Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.