Trust stories

Trust essential for smart city concept’s success, says Axis
Last month
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smart cities
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privacy
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axis communications
Axis argues that success in smart city projects depends on earning citizens' trust in data collection, technology use and information privacy.

DigiCert rolls out new comprehensive digital trust solution
Fri, 27th Jan 2023
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it solutions
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integration
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digicert
Trust Lifecycle Manager tightly integrates with DigiCert's public trust issuance for a full-stack solution governing management of corporate digital trust infrastructure.

Sophos discovers malicious code disabling security software
Fri, 23rd Dec 2022
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microsoft
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malware
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edr
"We’ve found a total of 10 malicious drivers, all variants of the initial discovery. These drivers show a concerted effort to move up the trust chain."

68% say trust the key factor when buying products - report
Thu, 22nd Dec 2022
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cx
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privacy
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leadership
A new report from Harvard Business Review Analytic Services in association with Mastercard has found 68% of survey respondents indicated brand trust is paramount when buying products and services.

OECD adopts privacy safeguards while accessing personal data
Fri, 16th Dec 2022
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oecd
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digital economy
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privacy
The agreement is on approaches to safeguarding the privacy and other freedoms when accessing personal data for national security and law enforcement purposes.

Aussies set to leaves brands that fail to protect data
Thu, 17th Nov 2022
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opentext
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branding
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trust
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.

Consumers want brands and retailers fined for fake reviews
Thu, 10th Nov 2022
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gaming
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reviews
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technology gifts
Australian consumers want brands and retailers fined for fake reviews with many wanting a fine of more than 20% of the business’ total revenue.

Report highlights gaps in trust between enterprises and consumers
Mon, 19th Sep 2022
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digital transformation
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cybersecurity
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isaca
ISACA defines digital trust as the confidence in the integrity of relationships, interactions and transactions among providers and consumers.

Special report: Okta provides insights around Zero Trust adoption in APAC
Fri, 26th Aug 2022
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malware
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edge security
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enterprise security
Digital identity has become paramount to enterprise security as changes to business climates occur, and organisations across the globe are slowly shifting towards implementing Zero Trust solutions.

Data protection: How SMEs can secure online consumers’ trust
Mon, 15th Aug 2022
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privacy
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trust
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consumers
Consumers believe how a company treats their data reflects how they treat their customers, according to a new survey.

Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
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martech
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finance, leasing & rental
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

Future of work: How to build an intelligent and caring workplace
Fri, 29th Jul 2022
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cloud
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dell
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hybrid
It has been established. Hybrid work is now standard practice, an expectation, a way of life.

APAC consumers worried about how brands use personal data - Adobe
Fri, 15th Jul 2022
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creative technologies
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martech
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apac
Adobe's latest study of more than 5000 APAC consumers and 900 senior business leaders reveals a strong correlation between brand trust and consumer behaviour.

Research finds Kiwis prefer real backdrops in video calls
Thu, 14th Jul 2022
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wfh
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virtual meeting
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nz
New research from Natural Paint Co. has found that 74% of Kiwis prefer seeing a natural background behind people during video meetings.

Without trust, your security team is dead in the water
Tue, 5th Jul 2022
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cybersecurity
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airwallex
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trust
The rise of cyberattacks has increased the need for sound security that works across any type of business, but with any change, buy-in is essential. Airwallex explains why.

Adobe study finds lack of digital trust and utilisation in Australian Government agencies
Mon, 4th Jul 2022
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cloud
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martech
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creative technologies
New research commissioned by Adobe has revealed a significant lack of digital trust within Australian Government departments, along with the continued underutilisation of key digital processes.

Consumers want personalisation, but don't trust brands with their data
Fri, 24th Jun 2022
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bi
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big data
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data analytics
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly.

9/10 Aussies to stop spending if personal data compromised
Tue, 17th May 2022
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bi
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big data
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contact centre
"Based on the patterns we are seeing among Australian consumers, it is evident that trust in a brand is exceptionally important."

Talend introduces new data health solutions for businesses
Tue, 17th May 2022
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bi
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big data
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data analytics
Talend has announced its latest version of Talend Data Fabric, with the release of Talend Trust Score enabling data teams to establish a foundation for data health.

Is voluntary cybersecurity enough for NZ's critical infrastructure?
Fri, 6th May 2022
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data centre maintenance / management
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cybersecurity
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power / energy
Critical infrastructure - that term by itself sounds impressive, maybe even distressing. But what makes critical infrastructure so significant?

Digital trust vital in fight against against cybersecurity threats
Fri, 29th Apr 2022
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encryption
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cybersecurity
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idc
“Identity, integrity and encryption are essential building blocks for organisations looking to instill confidence."

The call is coming from inside the house
Fri, 1st Apr 2022
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bi
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big data
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data analytics
Security and privacy breaches are accelerating, and the external forces we have been applying to slow the rate are hardly making an impact.

Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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cdp
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martech
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email
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

Explainability: the foundation of trust in data
Tue, 18th Jan 2022
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bi
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big data
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data analytics
In 2022, data is one of the most valuable assets Australian organisations possess. Long-term success and durability for businesses rest upon it.