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Informatica, Snowflake partnership to help customers accelerate to cloud native

By Shannon Williams, Tue 28 Sep 2021

Enterprise cloud data management company Informatica has announced an on-premises data warehouse and ETL to cloud modernisation programme in partnership with Snowflake. 

As part of Informatica's Cloud Data Warehouse Modernisation programme for PowerCenter customers, Informatica is now enabling PowerCenter customers to accelerate modernisation of on-premise data warehouse and ETL deployments to a completely cloud-native approach approximately 12 times faster than before and with up to six times reduction in total cost of ownership (TCO).

"Data analytics is the holy grail of digital transformation and to gain intelligence from your data, it is imperative that companies modernise their data stack to a cloud-native platform," says Christian Kleinerman, senior vice president of product at Snowflake. 

"With this newly announced programme, Informatica customers can rapidly accelerate their migration to the Snowflake Data Cloud to accelerate their digital transformations," he says.

Lars Kielhorn, chief information officer and vice present of technology at Alcority, a global organisation creating long-term value by continuously delivering advisory, transformation and operational support services to customers worldwide, says the company works closely with Informatica and Snowflake to accelerate its cloud modernisation journey. 

"With Informatica's Intelligent Data Management Cloud (IDMC) and Snowflake's Data Cloud, we have a data foundation to drive success across our portfolio companies for data democratisation, automation, and real-time analytics," he explains.

Informatica's Cloud Data Warehouse Modernisation programme includes automated migration factory assessment and has provided 90% or greater automatic ETL mapping conversions to IDMC and Snowflakes Data Cloud for several joint Snowflake and Informatica customers. 

Some of the largest Informatica PowerCenter deployments in the world are part of this cloud modernisation programme. One of the largest global pharmaceutical companies intends to migrate 25,000 data mappings to Informatica's Intelligent Data Management Cloud and repoint the data flows to Snowflake's Data Cloud with approximately 99% automated conversion expected by leveraging Informatica's cloud migration factory automation.

"To realise the economics, elasticity and true value of data analytics, we believe companies need to modernise to the cloud," says Jitesh Ghai, chief product officer at Informatica. 

"With the new Cloud Data Warehouse Modernisation programme we are announcing today in partnership with Snowflake, our joint customers can gain critical business agility for their most important data assets, with cloud-native, AI- powered capabilities from Informatica's Intelligent Data Management Cloud and the Snowflake Data Cloud," he says.

Informatica empowers businesses to realise the transformative power of data. 

"We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud (IDMC), powered by AI and a cloud-first, cloud-native, end-to-end data management platform that connects, manages and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernise and advance their data strategies," the company says.

Customers in more than 100 countries and 84 of the Fortune 100 rely on Informatica to drive data-led digital transformation. 

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