LeanDNA appoints vice presidents in customer success push

LeanDNA has appointed Lindsey Brown Vice President of Customer Success and promoted Daniel Taylor to Vice President of Solutions & Services, expanding its customer-facing leadership team.

Brown joins from Zello, where she served as vice president of customer success, and previously held customer success leadership roles at AlertMedia. At LeanDNA, she will lead the global customer success organisation.

Taylor, who has been with the company for 12 years, will take on a newly created role that combines solutioning, customer education, and professional services. He previously helped build LeanDNA's global customer success operations.

The appointments come as LeanDNA continues to add senior leaders during a period of growth. In 2025, it secured a strategic growth investment from Accel-KKR and was named to the Inc. 5000 list of the fastest-growing private companies in the US for a fourth consecutive year.

Over the past two years, the company has also added leaders across engineering and product, alongside the appointment of Andy Ellenthal as chief executive officer.

Customer roles

Brown brings more than a decade of customer success leadership experience. Based in Austin, she will work with manufacturers as LeanDNA expands its customer organisation.

Ellenthal said the appointments reflect a broader shift in how LeanDNA supports customers.

"Lindsey joins us at a pivotal moment of growth. Her track record of building customer-obsessed teams and delivering meaningful outcomes is exactly what our customers deserve as we scale. At the same time, Daniel's move into Solutions & Services reflects the natural evolution of how we show up for the manufacturers we serve. Together, these leaders position us to help customers realize value faster than ever," said Andy Ellenthal, chief executive officer of LeanDNA.

Brown said the role aligns with her focus on customer results.

"Every experience in my career has reinforced my passion for helping customers achieve meaningful outcomes and building teams that make a lasting impact. I'm energized to partner with the talented team at LeanDNA as we continue helping manufacturers optimize their supply chains and drive business results. This is a customer-focused, innovative organization, and I couldn't be more excited for what's ahead," Brown said.

Expanded remit

Taylor's new position formalises a broader remit across services and education as LeanDNA looks to align its advisory and delivery functions. In 2025, Supply & Demand Chain Executive recognised him as a "Pros to Know" honoree for his leadership in customer success operations.

The combined structure is intended to shorten the time it takes customers to see returns from LeanDNA's software and services. The company sells supply chain execution software to discrete manufacturers, with a focus on factory-first supply planning and inventory optimisation.

Taylor said the new structure reflects how LeanDNA is evolving its customer support model.

"We're building an organization designed to help customers realize value faster and turn our collective expertise into a real competitive advantage. Winning in any complex enterprise environment is a team sport, and we have a phenomenal team that I'm excited to keep building. This newly created role is a natural progression of how we show up for our customers," Taylor said.

LeanDNA helps manufacturers manage materials visibility, supplier collaboration, and inventory decisions. Its APEX platform is designed to give supply chain teams a clearer view of current and incoming materials and support action based on inventory needs.

For LeanDNA, the leadership changes also signal a continued emphasis on post-sale relationships at a time when software companies face pressure to retain customers and demonstrate measurable returns. Bringing in a senior customer success executive from outside the business while elevating a long-serving internal leader suggests a dual approach of adding external experience and preserving operational continuity.

That continuity rests in part with Taylor, whose tenure stretches back to the company's early years. Brown, meanwhile, brings experience from software companies that built customer success functions during periods of expansion.

LeanDNA operates in a market where manufacturers are trying to improve delivery performance while managing working capital and inventory levels. That increases demand for software vendors that can not only sell tools, but also help customers use them effectively across procurement, planning, and supplier teams.