Payfuture launches Shopify payment integration for India

Payfuture has launched a local payments integration for Shopify merchants in India, giving them access to Indian payment methods through its app.

Shopify users can now enable Unified Payments Interface, or UPI, and NetBanking through a single connection. The integration is aimed at merchants selling into India's online retail market, which is projected to reach USD $150-170 billion by 2027.

The launch expands Payfuture's presence in India, where local payment preferences play a central role in online shopping. UPI has become a dominant consumer payment method in the country, while NetBanking remains widely used for digital transactions.

For international merchants, access to local payment methods is often a barrier to entering markets where domestic systems are deeply embedded in consumer behaviour. Payment localisation has also become more important as merchants navigate varying regulatory and operational requirements across regions.

The Shopify integration is designed to simplify that process by allowing merchants to connect to Indian payment options without setting up separate local arrangements. Payfuture is a payments provider focused on emerging markets across Africa, Asia and the Middle East.

India has become a major target for eCommerce groups because of its large consumer base and strong mobile internet adoption. Domestic payment systems have grown alongside that expansion, making local checkout options increasingly important for merchants seeking to improve conversion rates.

Manpreet Haer, Chief Executive Officer and Co-Founder of Payfuture, said the launch is part of a broader effort to connect merchants to local payment rails through established eCommerce platforms.

"This integration makes digital commerce more accessible, scalable, and locally optimised for global merchants in fast-growth markets," said Manpreet Haer, Chief Executive Officer and Co-Founder of Payfuture.

India is one of the world's most important eCommerce markets, with online retail continuing to grow across the country and the wider South Asia region. Mobile-first consumer behaviour and trust in domestic payment systems are helping to drive that trend.

India focus

The launch also reflects how payment companies are seeking closer links with eCommerce software providers as merchants look for faster ways to enter new markets. Rather than negotiating multiple local payment relationships, sellers are increasingly relying on platform integrations to add regional payment methods.

That approach is particularly relevant in India, where consumers often expect familiar domestic payment options at checkout. Merchants that fail to offer them can struggle to complete sales, especially in categories where shoppers are quick to abandon purchases.

Payfuture said the integration supports merchants seeking platform readiness and payment localisation as they expand. It also highlighted regulatory infrastructure and operational efficiency as important factors for businesses pursuing long-term growth in the market.

Haer said the company sees its role as helping overseas merchants transact more like domestic operators in markets that can be difficult to access.

"India is a vital market for eCommerce growth, and our infrastructure makes it easier for merchants to reach local buyers while maintaining compliance and operational efficiency," said Haer.

Payfuture was founded in 2019 and is headquartered in London. It provides payment acceptance and settlement services for merchants, platforms and payment providers operating across multiple regions.

The latest launch builds on the company's broader strategy of offering local payment connectivity through major eCommerce platforms. In India, that means aligning with payment habits already well established among consumers and merchants.

"Our role is to help global merchants operate like locals in markets that are often difficult to access," said Haer. "The Shopify integration allows us to bring that vision to life in one of the most important commerce ecosystems in the world."