Vistar Media expands Singapore team with three hires

Vistar Media has appointed three senior staff in Singapore, expanding its Southeast Asia team.

Haravin K joins as Senior Business Director, Dawn Neca as Account Director, and Tissany Tan as Account Executive. The appointments come amid rising demand for programmatic digital out-of-home advertising in Singapore and across the region.

Team expansion

The new hires strengthen Vistar Media's Singapore operation as advertisers and agencies show greater interest in buying digital out-of-home inventory through automated systems. The company is investing in local staff to support clients and deepen partnerships in the market.

Haravin K brings more than a decade of experience in digital advertising and adtech sales. Before joining Vistar Media, he was Sales Director for Southeast Asia at Ogury, where he focused on regional revenue growth and privacy-focused advertising products. He has also held roles at Publicis Media and Xaxis.

In his new position, Haravin K will lead strategic partnerships and market adoption in Singapore. His remit also includes working with brands and agencies on digital out-of-home campaigns that combine creative planning with data-led targeting.

Dawn Neca joins as Account Director with nearly 10 years of experience in programmatic advertising. She has worked at Amobee, iPinYou and The Trade Desk, supporting global brands and campaigns across international markets.

At Vistar Media, Neca will help advertisers and agencies use digital out-of-home as part of broader omnichannel media plans. This reflects a wider industry shift toward buying outdoor inventory alongside online, mobile and connected television campaigns.

Tissany Tan joins as Account Executive. She will support client partnerships and campaign delivery in Singapore, while working with brands and agencies using programmatic digital out-of-home formats.

Regional demand

Vistar Media's expansion in Singapore highlights the city-state's role as a regional base for adtech firms serving Southeast Asia. As media buyers seek more targeted and measurable outdoor campaigns, programmatic digital out-of-home is attracting greater attention from brands looking to connect screen-based inventory with broader data-driven advertising strategies.

Vistar Media operates in more than 35 markets globally and is part of T-Mobile Advertising Solutions. Its business includes software and marketplaces for buying and selling out-of-home media, including digital screens and traditional placements.

Kevin Smyth, Commercial Director, Southeast Asia, at Vistar Media, said the latest hires come as adoption of the format gathers pace in the region.

"The momentum in Singapore and across Southeast Asia is undeniable," said Kevin Smyth, Commercial Director, Southeast Asia, Vistar Media. "There is a clear appetite for more sophisticated pDOOH execution, and with the right technology and creative now coming together, this is the right time to help scale the channel across the region. We are seeing strong demand from brands for high-quality, accessible creative, and by pairing that with best-in-class technology for planning and executing pDOOH, we can make it easier for buyers to move into programmatic and focus on the moments that matter. Most importantly, we have built a team with the experience, passion and drive to support clients, educate the market and help move the category forward."

Market competition

The appointments also underline intensifying competition among advertising technology providers in Southeast Asia. Singapore remains a key market for multinational agencies, regional brands and platform companies seeking access to cross-border campaign budgets and local execution.

For Vistar Media, expanding its commercial and account team in Singapore provides more direct coverage of advertisers and agencies shifting outdoor spending into programmatic channels. It also adds operational support for campaign management in a market where buyers increasingly want integrated planning across multiple media environments.

The three hires bring experience in programmatic advertising, adtech sales, client partnerships and multi-market campaign execution, capabilities that are becoming more important as digital out-of-home buying moves further into mainstream media planning.