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B2B Marketing Stories - Page 5

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Highlight appoints new CEO as founder becomes Chairman
DevOps

Highlight appoints new CEO as founder becomes Chairman

Highlight names Martin Saunders CEO as founder Richard Thomas becomes Chairman in leadership reshuffle to drive partner-led growth.

By Sofiah Nichole Salivio • 5 min read • Thu, 5th Feb 2026
AI transforms cold email into a high-precision channel
Digital Transformation

AI transforms cold email into a high-precision channel

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026
FOMO.ai unveils Hello Gordon for AI-led interviews
Software-as-a-Service

FOMO.ai unveils Hello Gordon for AI-led interviews

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.

By Catherine Knowles • 3 min read • Fri, 30th Jan 2026
Prometheus boosts APAC push with three Sydney leaders
Digital Transformation

Prometheus boosts APAC push with three Sydney leaders

Prometheus expands its APAC enterprise push, hiring three senior leaders in Sydney to drive marketing, customer success and solution engineering.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 30th Jan 2026
Blackpearl ARR jumps 114pc to NZD $23.7m, eyes NZD $30m
Data Analytics

Blackpearl ARR jumps 114pc to NZD $23.7m, eyes NZD $30m

Blackpearl ARR surges 114pc to NZD $23.7m in record quarter, as data-led platform strategy puts NZD $30m target firmly in sight.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 29th Jan 2026
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Software-as-a-Service

Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions

Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.

By Catherine Knowles • 4 min read • Wed, 21st Jan 2026
GlobalLogic names LuJean Smith CMO to drive AI growth
Digital Transformation

GlobalLogic names LuJean Smith CMO to drive AI growth

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026
Forrester warns on 2026 tech budgets amid AI shifts
Unified Communications

Forrester warns on 2026 tech budgets amid AI shifts

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

By Sofiah Nichole Salivio • 4 min read • Wed, 14th Jan 2026
B2B data cleansing: Improving business data quality
Data Protection

B2B data cleansing: Improving business data quality

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

By Edmund Ng • 5 min read • Mon, 12th Jan 2026
Kentico's Xperience platform gains top analyst praise
Digital Transformation

Kentico's Xperience platform gains top analyst praise

Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Semify buys Dragon Metrics to boost global AI SEO reach
Marketing Technologies

Semify buys Dragon Metrics to boost global AI SEO reach

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
Integral Ad Science hires Melissa Furze to lead AI push
Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
The email you almost sent: Why skipping verification costs you customers
Data Protection

The email you almost sent: Why skipping verification costs you customers

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

By Edmund Ng • 5 min read • Tue, 30th Dec 2025
Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025

Stories from Other Regions

B2B Marketing stories

Refer A Friend app pays users for local service leads
Small Business

Refer A Friend app pays users for local service leads

Refer A Friend launches an app that pays people commissions for referring local trades and services, charging businesses only per completed job.

By Mark Tarre • 4 min read • Thu, 15th Jan 2026
TechDay celebrates two years of UK expansion
Marketing Technologies

TechDay celebrates two years of UK expansion

TechDay marks two years of UK growth, with eight specialist tech news sites, 7,600 stories and rising visibility across major platforms.

By Melania Watson • 3 min read • Fri, 19th Dec 2025
UK SMEs eye growth but struggle to keep pace with AI
Data Analytics

UK SMEs eye growth but struggle to keep pace with AI

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

By Catherine Knowles • 5 min read • Fri, 19th Dec 2025