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B2B Marketing Stories - Page 7

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Fire on the Hill unveils GEO service to boost AI brand visibility
Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025
StackAdapt launches IvyTM AI assistant to boost media buying
Marketing Technologies

StackAdapt launches IvyTM AI assistant to boost media buying

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Marketing Technologies

Turtl launches Hatch AI to boost B2B marketing efficiency & ROI

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025
Sumsub unveils 'The Beast 2.0' to combat digital fraud in APAC
Digital Transformation

Sumsub unveils 'The Beast 2.0' to combat digital fraud in APAC

Sumsub launches 'The Beast 2.0' to fight a 121% surge in digital identity fraud across APAC, promoting secure digital access and inclusion in fintech and crypto sectors.

By Catherine Knowles • 3 min read • Fri, 20th Jun 2025
Monday.com appoints Harris Beber as new Chief Marketing Officer
Partner Programmes

Monday.com appoints Harris Beber as new Chief Marketing Officer

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

By Melvin Hipolito • 3 min read • Wed, 18th Jun 2025
Adobe unveils Express for Ads to help small businesses create & track ads
Marketing Technologies

Adobe unveils Express for Ads to help small businesses create & track ads

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
ROI·DNA expands globally with integrated AI marketing platforms
Hyperscale

ROI·DNA expands globally with integrated AI marketing platforms

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

By Melvin Hipolito • 3 min read • Wed, 4th Jun 2025
The data-led marketer: Driving growth through insight and alignment
Firewalls

The data-led marketer: Driving growth through insight and alignment

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.

By Dan Sutic • 3 min read • Wed, 28th May 2025
LinkedIn expands BrandLink, offers video ads with top creators
Digital Entertainment

LinkedIn expands BrandLink, offers video ads with top creators

LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.

By Sean Mitchell • 6 min read • Fri, 2nd May 2025
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design
Digital Transformation

Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.

By Donovan Jackson • 4 min read • Mon, 24th Mar 2025
Adobe & Microsoft integrate AI agents for marketers
Unified Communications

Adobe & Microsoft integrate AI agents for marketers

Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Deepfake threat looms for B2B marketing leaders, says report
Generative AI

Deepfake threat looms for B2B marketing leaders, says report

A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Linda McConnell appointed head of product marketing at Gallagher
Sports

Linda McConnell appointed head of product marketing at Gallagher

Linda McConnell will take on the role of Head of Product Marketing at Gallagher Security in December 2024, bringing over 15 years of industry experience.

By Imee Dequito • 2 min read • Wed, 8th Jan 2025
StackAdapt appoints Alessio as APAC marketing director
Marketing Technologies

StackAdapt appoints Alessio as APAC marketing director

StackAdapt has appointed Alessandra Alessio as Director of Marketing for the APAC region, aiming to boost brand presence and growth initiatives.

By Imee Dequito • 2 min read • Thu, 5th Dec 2024

Stories from Other Regions

B2B Marketing stories

Danish agency SparkForce expands into UK with bold goals
Software-as-a-Service

Danish agency SparkForce expands into UK with bold goals

Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.

By Kaleah Salmon • 2 min read • Thu, 27th Feb 2025
UK B2B marketers face pressure to show campaign ROI
Data Analytics

UK B2B marketers face pressure to show campaign ROI

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

By Sean Mitchell • 4 min read • Thu, 20th Feb 2025