Technology news for Asia's CFOs and financial decision-makers
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Centralising admin vital to business success
Businesses are being advised to centralise administration tasks to better focus on strategic and creative efforts that contribute to business success.
Microsoft: Nine tips for optimising your marketing strategy
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
Digital marketing risks alienating millennial shoppers, says experts
“Understanding behaviours and catering directly to them can make the difference between capitalising on the millennial market and failing to compete."
Digital asset management: What’s old is new again
What’s old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.
Agility critical for campaign success, says expert
“At the centre of marketing agility is the technology that supports it and the processes that make use of it to help manage the end-to-end lifecycle."
Digital services and technology vendors forced to change approach
"Enterprises shifted more challenging functions to technology vendors, evidenced by 45% of users who handle data management with a tech vendor."
Australia leading the way in digital marketing
“This new survey suggests that digital agencies maintain a positive outlook for 2016 and plan to make important investments in people and technology."
Driving insight from marketing data will be a digital economy winner
Organisations are seeking to manage and actively deliver insight from data generated from the marketing life cycle, offering new growth opportunities.
Has digital marketing finally become just marketing?
Seriously though, what is digital marketing? And how do you know if you’re maturing?
DMS vendors need to step up - IBM and Accenture pulling ahead
Developing digital marketing services portfolios helps IT services-centric vendors add a dimension to the broader digital transformation efforts.
Why digital marketing is the new traditional marketing
"What we used to think of as traditional marketing has now become old school marketing."
The importance of a data management platform
Consumer levels of digital media consumption are on the rise, so it’s more important than ever that businesses use a data management platform.
Why Facebook sees sports as the next big opportunity in digital media
Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.
Data analytics, mobility and cloud accelerating business decisions
Mobility, social media, and other new technology provide increasingly-flexible platforms with which to find the right engagement methodology."
CX solutions a 'substantial' opportunity, says new report
"Internal business processes remain the biggest barrier to adoption, creating consulting opportunities for vendors.”
How to strike the delicate balance between technology, marketing, and sales
Modern business trends leave for a tricky balance between demanding parts of business. Squiz CEO John-Paul Syriatowicz has three tips.
Real-time look at digital strategy vital, says Ovum
Analyst firm Ovum is urging enterprises to address the ‘Big 5’ digital management areas.
Australia 'clear leader' in digital marketing performance
Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.
Our publisher's view on why eDMs are evil
eDMs don’t work. They invade people’s inboxes. They can get labelled as spam. They’re more expensive and less effective than editorial integration.
Adobe aids in digital transformation
"The market is moving on, people don’t talk about what digital is anymore, they talk about how to do it."
Oracle to provide Data as a Service with Datalogix
Oracle has acquired Datalogix, which provides consumer information for digital marketing and advertising.
Gartner survey shows companies turning to digital marketing
A Gartner survey shows digital marketing budgets will increase by eight percent in 2015 as it enables companies to better connect with customers.
Email is a major marketing tool
More online consumers use email than social networks for brand interaction, according to a new study from US digital marketing firm ExactTarget.