The Ultimate Guide to Partner Programmes
2023 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Interviews

Discussing IT solutions
Exclusive: Keeper Security launches industry-first solu...
Wed, 12th Apr 2023

Discussing Resellers
Exclusive: New Infoblox partner program continues its l...
Mon, 3rd Apr 2023

Discussing Cloud Services
Exclusive: Wiise's purpose-built solutions continue to ...
Thu, 30th Mar 2023
Top players
You can read more from the top players Ingram Micro, Hewlett Packard Enterprise, Microsoft, Lenovo, and WatchGuard Technologies.
Recent news

About Leadership
Datadobi boosts channel strategy with StorageMAP and ne...
Thu, 26th Oct 2023

About Accelerate
WalkMe launches 'Propel' to boost global digital adopti...
Tue, 24th Oct 2023

About Oktane
Okta hones in on thriving ANZ channel opportunities
Sun, 8th Oct 2023

About ServiceNow
Ordr announces integration with ServiceNow vulnerabilit...
Fri, 6th Oct 2023

About Elastic
Trend Micro redesigns partner programme for a new era o...
Thu, 5th Oct 2023
More news

About Nutanix
Nutanix revamps partner programme, with incentives & up...
Wed, 4th Oct 2023

About CrowdStrike
CrowdStrike launches Accelerate Partner Program, Market...
Thu, 21st Sep 2023

About CrowdStrike
CrowdStrike's new partner programme 'Accelerate' launch...
Tue, 19th Sep 2023

About Software
Exclusive: LastPass Partner Program is empowering custo...
Fri, 8th Sep 2023

About Tufin
Tufin enhances channel program with new collaboration t...
Fri, 8th Sep 2023
Even more news

About Business Intelligence
Reveel’s partner program to optimise shipping operation...
Thu, 7th Sep 2023

About SolarWinds
SolarWinds unveils enhancements to channel partner prog...
Tue, 5th Sep 2023

About Google Cloud
ContractPodAi joins Google Cloud Partner Advantage Prog...
Fri, 1st Sep 2023

About APIs
Salt Security unveils Salt Technical Ecosystem Partner ...
Fri, 25th Aug 2023

About Testing
Salt Security announces a technical ecosystem partner p...
Thu, 24th Aug 2023
Other guides
You can read other related guides from Network Management, Cloud Services, Artificial Intelligence, Breach Prevention, and Cybersecurity.
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