The Ultimate Guide to Partner Programmes
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Asian Partner Programmes News
Regional stories with direct local relevance
Mistral AI deepens Singapore push with HTX & Singtel
The French AI group is targeting sensitive public-sector and enterprise uses in Singapore, where stricter controls can slow deployment but boost credibility.
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.
Content systems in B2B tech: Scaling assets across channels
B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.
HTX & NCS deepen tech tie-up for Singapore Home Team
The deal expands joint work on robots, drones and AI tools for Singapore's security agencies, though financial terms were not disclosed.
Thought leadership in B2B tech: From expertise to influence
Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.
NEC teams with Anthropic for Japan AI enterprise tools
The tie-up could speed secure AI adoption for regulated Japanese firms, with NEC set to roll out Claude to about 30,000 staff.
Analyst Insights
Research and market analysis connected to Partner Programmes
DocuWare named a challenger in Gartner document review
Gartner: AI layoffs do not improve returns on investment
Tessell names McDonough & Carter to executive team
Pax8 & NinjaOne form global MSP referral partnership
Boomi gains analyst praise across integration & AI
Featured News
Affordable cloud backups for all with Exaba and Datacentre220
Many small businesses are skipping backups altogether as a local partnership says it can cut cloud storage costs by up to 90%.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Scale By Avec says strategic hiring is the key in the age of AI
AI is forcing firms to rethink hiring, as Scale By Avec says training and human skills matter more than simple headcount cuts.
Milestone turns video data into AI-driven intelligence
Demand for real-time security insights is pushing airports and public spaces towards AI tools that can analyse hundreds of cameras at once.
Expert Columns
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Content systems in B2B tech: Scaling assets across channels
Thought leadership in B2B tech: From expertise to influence
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How executive profiling drives growth in B2B tech
How MH Enterprise turns trust into cybersecurity success
Supporting service providers with their global ambitions
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Agentic commerce and the evolution of retail purchase behaviour
Brand vs demand in B2B tech - Why you need both to grow
Interviews
Interviews and video coverage from the networkRecent Partner Programmes News
How executive profiling drives growth in B2B tech
Structured executive visibility can reduce buying risk, build trust and sharpen market positioning for B2B tech firms across Southeast Asia.
SEON eyes doubling Indonesia revenue as fraud risk rises
Rising scam losses and tighter oversight are fuelling demand for SEON’s fraud tools, with Indonesia set to be a key growth market.
Matsui Securities adopts Broadridge's JASDEC Processing Solution on SaaS platform
Manual securities lending steps at Matsui will be automated as Japan’s settlement system prepares for JASDEC2025 changes.
NCS partners AGIBOT to deploy humanoid robots in Asia
Pilot projects in social services and public safety will test whether humanoid robots can handle real-world tasks across Singapore and Asia Pacific.
Brand as a revenue multiplier in enterprise sales
Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.
Brand vs demand in B2B tech - Why you need both to grow
Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.
Singapore cyberattacks rise 22% as global attacks fall
Singapore’s digital economy faces rising pressure as attacks climbed 22% in March, far outpacing a 5% global decline.
Standard Chartered opens Global Fusion Centre in Malaysia
The new Kuala Lumpur centre is set to bolster resilience and speed up real-time responses across the bank’s network in over 50 markets.
Workday expands into Vietnam with partner-led push
Vietnamese firms seeking finance and HR systems gain new local support as Workday adds nearly 300 staff through five partners.
HPE updates Complete Care with AI tools for hybrid IT
The revamp aims to ease hybrid IT headaches for Singapore and Southeast Asian firms as AI projects strain ageing systems and fragmented support.
Vendfun picks PT Murni to expand hotel kiosks in Indonesia
Malaysian kiosk specialist Vendfun names PT Murni exclusive Indonesia distributor in its biggest push yet into the archipelago's hotel sector.
Globe Telecom leads Philippine brands in global study
Globe Telecom has been named the world's 10th strongest telecoms brand as Philippine peers surge in Brand Finance's 2026 rankings.
Singapore firms boost AI, sovereign cloud as security rises
Singapore enterprises ramp up generative and agentic AI while sovereign cloud spend climbs amid digital sovereignty and security fears.
Blackwired, NTT Security Japan partner on cyber intel
Blackwired teams with NTT Security Japan to embed its ThirdWatch intel platform in managed services, boosting pre-emptive cyber defence.
Beyond the booth: How tech companies can win at industry events
Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.
The things we stop seeing when we count everything
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
NCS, A2Z partner to advance autonomous mobility in Singapore
NCS and Autonomous A2Z will co-develop autonomous mobility systems in Singapore, targeting safe, compliant and scalable AV deployments.
AI literacy demand surges in Singapore amid skills gap
AI literacy demand in Singapore has surged over 70%, but 41% of workers feel unready for rapid tech change reshaping core job skills.
Tanium names Satyen Desai ASEAN Regional Vice President
Tanium appoints Satyen Desai as ASEAN regional vice president to spearhead endpoint security growth amid rising hybrid work threats.
Keeper expands PAM distribution with Ingram in Singapore
Keeper deepens its Ingram Micro alliance in Singapore, extending KeeperPAM to more partners amid rising identity-based cyber attacks.
Job Moves
Salesforce names Paul Carvouni to lead ASEAN AI push
Joey Lim appointed to lead Exclusive Networks' Singapore growth
QBE Re appoints Cindy Foo as Asia treaty head based in Singapore
Techcombank reappoints Dr Jens Lottner as CEO to lead next phase
NAVEX names Nick Mitsuya as Japan Country Manager to drive growth
ServiceNow appoints new VP to boost Asia operations
Red Alpha appoints Yoav Korman as Singapore Managing Director
Rackspace Technology appoints Ramesh Babu as Southeast Asia Cloud Leader
Colt Technology appoints Yasutaka Mizutani as APAC president
