The Ultimate Guide to Partner Programmes
2023 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Analyst reports

IDC on Sustainable IT
OVHcloud is a major public cloud infrastructure player:...
Wed, 30th Nov 2022

Canalys on BI
Chromebook and tablet shipments see another rapid decli...
Fri, 5th Aug 2022

KuppingerCole on SaaS
Ping Identity appoints Deloitte Australia as a partner
Wed, 6th Jul 2022
Expert columns

By Rob Spee of BeyondTrust
What are the key trends that will shape the channel in ...
Thu, 17th Nov 2022

By Rich Gwilym of PwC
Dear boardroom, please don’t put digital transformation...
Tue, 9th Aug 2022

By Ilan Rubin of Wavelink
Why comprehensive and secure SD-WAN solutions are essen...
Fri, 22nd Jul 2022

By Shiv Radhakishun of Cisco ThousandEyes
How partners can participate in the new world of hybrid...
Wed, 13th Jul 2022

By Brad Rosairo of BitTitan
How to achieve your monthly recurring revenue goals
Wed, 29th Jun 2022
Interviews

Discussing IT solutions
Exclusive: Keeper Security launches industry-first solu...
Wed, 12th Apr 2023

Discussing Resellers
Exclusive: New Infoblox partner program continues its l...
Mon, 3rd Apr 2023

Discussing Firewall
Exclusive: SecurityHQ shares why MSSPs are crucial for ...
Thu, 24th Nov 2022

Discussing Channel partners
Exclusive: UR Digital drives website traffic with enhan...
Wed, 5th Oct 2022

Discussing Marketing Technologies
Exclusive: Uniphore shares how Conversational AI can be...
Fri, 30th Sep 2022
Top players
You can read more from the top players Ingram Micro, HPE, Microsoft, Lenovo, and WatchGuard Technologies.
Recent news

About Imperva
Imperva reimagines partner program to align with go-to-...
Yesterday

About Ransomware
Salvador Technology announces expanded channel partner ...
3 days ago

About HID Global
HID announces partner program with a focus on mobile te...
Last week

About IT Training
Claroty expands FOCUS Partner Program, brings on new MS...
Last month

About Veritas
Veritas Technologies updates partner program with big p...
Last month
More news

About Cloud Services
NEXTGEN to offer Oracle cloud infrastructure services i...
Last month

About Appian
Appian announces new partner program to drive growth
Last month

About New Relic
New Relic strengthens partner ecosystem with latest add...
Fri, 21st Apr 2023

About Channel partners
Concentric AI brings partners greater benefits with new...
Fri, 14th Apr 2023

About Schneider Electric
Schneider Electric announces new eCommerce partner prog...
Fri, 14th Apr 2023
Even more news

About Partner awards
Rapid7 announces winners of partner awards for 2023
Mon, 3rd Apr 2023

About Security software
Lacework adds enhancements and incentives to Partner Pr...
Wed, 29th Mar 2023

About Fastly
Fastly’s new partner program expands existing offering
Tue, 28th Mar 2023

About Headphones
Snom delivers more value to partners with innovations
Tue, 14th Mar 2023

About Amazon Web Services
Illumio joins the AWS public sector partner program
Thu, 9th Mar 2023
Other guides
You can read other related guides from Network Management, Cloud Services, Breach Prevention, Cybersecurity, and Firewall.
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